About This Role
A writer for a luxury brand, this role is not about traditional marketing copywriting but about capturing the brand's culture, craft, and philosophy with language that reflects the depth of its products. It suits a wordsmith with a genuine love for language, deeply read in classic literature and history, who can convey the brand's essence with precision and conciseness.
Responsibilities
- Write catalogue copy and campaign texts
- Develop the Hästens Lexicon, the foundational vocabulary and reference document behind the brand's writing
- Conduct interviews and document source references to build out the catalogue's foundation
- Help conceive campaign texts and support transcreation of catalogue content across other channels
- Help capture and convey Hästens' culture through writing, a core part of this role, not a side task
Requirements
- A genuine love of language; you notice sentence structure, study how your favourite authors build a sentence, and know the precise meaning of the words you choose
- Well-read in classic literature and history; you've read Shakespeare and it shows in how you think about craft
- A deep, literary command of English, including vocabulary, nuance, and rhythm
- You write concisely without losing meaning; every sentence earns its place
- Thoughtful and reflective by nature, curious, and motivated by getting better at the craft for its own sake rather than by title or progression
- You genuinely believe that quality and craftsmanship are worth paying for; this isn't a brand voice you perform, it's something you already hold to be true
Important Details
- Travel: Regular travel to Köping, Sweden, roughly a few days each month on an ongoing basis
- Training: Initial training period in Köping, Sweden
- Work arrangement: You will need your own space to write, away from Hästens' office; you will propose what that looks like for you
