WFH Social Media & WordPress Manager

About This Role

This role supports a professional dog training business during an expansion phase, focusing on growing its online brand through social media, video content, educational tutorials, and a book launch. You will manage WordPress website updates, orchestrate social media content, and handle backend operations while the business owner travels.

Responsibilities

• Manage and update the WordPress website with content changes, updates, and ongoing maintenance
• Develop and execute social media strategy across platforms to support brand expansion
• Create and curate content including videos on dog training, dog breeds, and professional education
• Post regularly to social media channels (two to three times per week minimum)
• Handle community engagement and respond to messages and inquiries using templated responses
• Support the launch and promotion of an upcoming book and snake avoidance training tutorial
• Conduct competitor research and implement successful strategies from industry leaders worldwide
• Provide weekly or monthly analytics and reporting on what's working and what needs adjustment
• Assist with backend coordination for seminars and speaking engagements
• Develop strategy and set clear objectives aligned with business growth goals

Requirements

• Proven experience managing WordPress websites with demonstrated ability to make updates and changes independently
• Strong social media management background with portfolio of previous work
• Content creation and curation skills including video content formatting and posting
• Excellent English communication skills, both written and verbal
• Experience working remotely for Australian or American companies
• Ability to work independently with minimal supervision during a 4-hour daily shift
• Strong organizational skills to manage multiple projects including book launches and tutorial rollouts

Nice to have:

• Experience in the pet industry or animal services sector
• Familiarity with influencer outreach and partnership development
• Experience supporting authors or online course creators
• Administrative experience coordinating events or seminars

Benefits

• Work directly with the business owner as their dedicated digital resource
• Be part of an exciting growth phase including book launch and brand expansion
• Flexible part-time schedule with only 20 hours per week commitment
• Stable, ongoing month-to-month engagement with long-term potential
• Full support infrastructure including IT support and client success team