About This Role
This remote role involves leading the strategy, optimization, and day-to-day management of the company's website to deliver a high-performing, customer-focused journey that drives engagement and revenue. It suits a highly skilled Website Manager who thrives in a culture that values fun, hard work, and striving for the absolute best, with a focus on customers and their pets.
Responsibilities
- Drive the digital strategy: Own the website roadmap to ensure the platform aligns with company goals and seamlessly serves both prospective and existing customers
- Optimize the journey: Lead landing page improvements, CTA enhancements, and A/B testing to elevate UX and boost conversion rates
- Own the data: Administer the Google Analytics 4 property, manage the data layer, and translate user behavior into actionable, revenue-driving insights
- Maintain excellence: Oversee information architecture, ensure compliance with insurance sector security standards, and support UAT testing for flawless new releases
- Collaborate and build: Partner with marketing, product, IT, and customer service teams to seamlessly integrate systems and solve complex problems together
Requirements
- Strong website or digital product management experience, with a proven track record of driving commercial outcomes in e-commerce or digitally-led environments
- Solid understanding of web technologies and modern content management systems
- Deep expertise in GA4, event tagging, and performance reporting
- Hands-on experience with UX optimization, landing page strategy, and performance improvement
- Ability to explain technical details clearly to non-technical stakeholders and foster strong team relationships
Benefits
- Collaborative, supportive team
- Modern way of working: equipped with the tools and flexibility needed to do best work
- Meaningful projects: build experiences that actively help protect the pets customers love
- Focus on work-life balance: hard work, but respect for time and knowing when to log off and recharge
Important Details
- Schedule: 37.5 hours
- Application deadline: 15-11-2026
About the Company
Animal Friends focuses on customers and their pets.