About This Role
This marketing leadership role focuses on optimizing the digital experience to convert website visitors into loyal, repeat customers. The lead will drive website optimization, lifecycle marketing, email communication, and brand positioning across various product lines, translating customer insights into measurable business outcomes. It is an opportunity for a hands-on marketing leader who combines analytical thinking, persuasive copywriting, and a strong sense of ownership to drive meaningful growth.
Responsibilities
- Own the structure, messaging, and conversion performance of the website and key product pages
- Develop and execute A/B tests, collaborate with design and engineering teams, and implement improvements that increase conversion rates
- Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention campaigns, win-back initiatives, and repeat-purchase flows
- Partner with the Head of Marketing to drive recurring revenue and customer lifetime value
- Develop clear, differentiated positioning for each product line and customer segment
- Maintain a consistent source of truth for messaging across the website, advertising, sales materials, and AI-powered sales tools
- Plan, write, launch, and optimize lifecycle and marketing email campaigns that support customer acquisition, activation, engagement, and retention
- Gather insights from sales calls, customer conversations, and reviews, translating them into stronger messaging, improved web pages, and actionable experimentation opportunities
- Track and analyze business-critical metrics, including conversion rates, repeat revenue, repeat order value, and CRM performance
- Use data to prioritize initiatives and demonstrate measurable impact
- Work closely with executive leadership and relevant teams to influence product direction, improve customer workflows, and align marketing execution with broader business objectives
Requirements
- At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs
- Demonstrated ability to create effective copy and landing pages grounded in customer research, market insights, and real-world feedback rather than assumptions
- Experience building and managing lifecycle or email marketing programs, with measurable results in revenue, activation, retention, or repeat purchases
- Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and minimum detectable or practically meaningful effects
- Ability to interpret results and make evidence-based decisions
- Proven ability to take initiatives from strategy and planning through execution, testing, launch, and optimization, working independently with minimal supervision
