Website Growth & CRO Manager

About This Role

This role is for an analytically strong, implementation-oriented, and entrepreneurial Website Growth & CRO Manager who will take responsibility for the company's websites and develop them into high-performing digital sales channels. You will drive improvements on websites, landing pages, and conversion funnels, combining data-driven experimentation with a strong sense for UX/UI, compelling texts, and a deep understanding of customer behavior. You will be responsible for conversion rates, identify growth potential, and translate insights into concrete improvements, as well as contribute to the development of a new product configurator and design intuitive digital experiences.

Responsibilities

• Take responsibility for existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey
• Conceive and implement A/B tests for entire pages and individual areas to increase conversion rates and achieve measurable results
• Design intuitive, visually appealing, and high-converting web experiences together with designers and using AI tools
• Develop compelling headlines, unique selling propositions (USPs), calls-to-action (CTAs), and website texts in German that clearly convey the value proposition and motivate action
• Translate data and customer insights into concrete improvements, independently conducting customer surveys and user research to identify friction points and growth opportunities
• Contribute to the development of a new product configurator and design the digital experience around the products
• Drive implementation and improvements in close collaboration with the Performance Marketing, Content, Design, and Tech teams
• Proactively use AI tools to accelerate processes, develop solutions, and increase the quality and speed of implementation

Requirements

• German at C1 or C2 level: write and optimize website texts in German as a central part of the work. Profiles with a lower German level cannot be considered
• Strong analytical thinking and business acumen, as well as the ability to derive clear priorities and measurable improvements from data
• Experience or demonstrable potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-Commerce
• Very good understanding of UX/UI principles and a strong aesthetic sense for intuitive, appealing digital experiences
• Talent for clear, compelling website texts and commercial messages, including headlines, USPs, and CTAs
• Entrepreneurial thinking, a strong sense of responsibility, and the ability to prioritize, take initiative, and drive ideas to implementation
• Proficient use of AI tools as an integral part of daily work to improve productivity and problem-solving