About This Role
This role focuses on developing websites using Webflow for a digital marketing agency that specializes in home services businesses. The Website Developer will be responsible for creating and maintaining client websites, ensuring they meet performance and design standards.
Responsibilities
- Own ranking and call-volume outcomes across 35-45 home services accounts
- Diagnose underperforming accounts and build 30/60/90-day turnaround plans you can defend
- Google Business Profile optimization: categories, services, posts, photos, Q&A, review strategy
- On-site work: service pages, service area pages, schema markup, internal linking, technical fixes
- Off-page work: local citations and NAP consistency, entity building, local link acquisition
- Direct and quality-check the work of two VAs
- Adapt our approach for AI-powered search: AI Overviews, LLM citations, third-party mentions
- Keep account scorecards current and escalate at-risk accounts before they become churn risks
- Give Account Managers clear written updates on what changed, what it produced, and what's next
Requirements
- 5+ years in SEO with real local SEO depth - GBP, map pack rankings, multi-location or service-area businesses
- Portfolio experience. You've personally run 20+ accounts at the same time and kept quality high.
- Turnaround ability. You can take an account that isn't moving and tell us why.
- You're comfortable executing someone else's playbook well. We want your judgment and your ideas, but this isn't a role where you tear everything down and rebuild it in month one.
- Excellent written English. Your updates go to account managers who put them in front of clients. Clarity here is a real requirement, not a nice-to-have.
- US market experience and comfort working US business hours, 9am–6pm EST
- Tools: Ahrefs or SEMrush, Screaming Frog, Local Falcon (or comparable grid tracker), CallRail, ClickUp, Slack
Nice to have:
- Direct home services experience - plumbing, HVAC, electrical, restoration, or similar
- Demonstrable work getting clients cited in AI Overviews, ChatGPT, or Perplexity
- Experience training or mentoring Junior SEOs or VAs
- Familiarity with topical authority frameworks and semantic SEO approaches
Benefits
- Fully remote
- Direct access to leadership - no layers of middle management
- Clear promotion path to SEO Manager as the team grows
Important Details
- Schedule: US business hours, 9am–6pm EST
- Contract: Full-Time Contractor
