About This Role
This full-time, on-site Web Developer role involves owning and building a growing portfolio of lead-generation websites for a full-service sales, media, and marketing agency. The position focuses on rebuilding, launching, and maintaining conversion-focused websites using a template-based approach. It is a hands-on build role for someone who wants to be an integral part of the marketing team.
Responsibilities
- Build, launch, and maintain company and client websites in Webflow, starting with a pipeline of at least five lead-generation sites.
- Customize Webflow Marketplace templates to precisely match each project’s brand style guide, including colors, typography, spacing, and components.
- Build and populate Webflow CMS Collections to drive programmatic pages for services, industry verticals, location/city pages, case studies, FAQs, testimonials, and blogs.
- Build one CMS template that powers many pages, allowing for single-template updates to propagate across all pages.
- Implement ordered JSON-LD structured data (Organization, Service, LocalBusiness, FAQPage, BreadcrumbList, VideoObject) as Webflow Embeds with CMS field bindings.
- Validate every page type in Google Rich Results Test.
- Achieve Core Web Vitals targets: 85+ mobile PageSpeed, LCP under 2.5s, CLS under 0.1, utilizing WebP imagery, lazy loading, and self-hosted fonts.
- Wire up lead capture mechanisms, including modal, inline, and calculator forms, submitting Webflow-native data and webhooking to email platforms and CRMs via Zapier or Make.
- Install and configure GA4, Google Tag Manager, and call-tracking Dynamic Number Insertion (DNI) to ensure each page type swaps to its tagged tracking number.
- Map and build 301 redirects for every changing URL, preserving legacy URLs flagged as off-limits.
- Run full pre-launch QA, covering cross-browser compatibility, accessibility (axe/Lighthouse), schema validation, analytics, and mobile responsiveness.
- Maintain live sites by troubleshooting issues, shipping ongoing improvements, and ensuring performance and schema health after launch.
- Partner daily with the marketing team to transform briefs, copy, and creative into launched, converting pages.
- Document builds to enable the marketing team to make routine updates without developer intervention.
Requirements
- 3+ years building production Webflow sites, with fluency in the Webflow Designer, CMS Collections, multi-reference fields, and CMS template pages.
- Programmatic, CMS-driven page experience, specifically with location or industry landing pages rather than just one-off marketing pages.
- Hands-on technical SEO experience, including JSON-LD schema implementation, sitemap/robots.txt management, redirect mapping, and on-page structure.
- Proven Core Web Vitals / PageSpeed results on real launched sites.
- Working knowledge of GA4, GTM, and call-tracking platforms (CallRail or equivalent), including DNI setup.
- Form-to-CRM integration skills via Zapier, Make, or native webhooks.
- HTML, CSS, and JavaScript fluency sufficient to place and debug embeds, schema, and tracking, with clean, consistent, and well-organized code.
- A portfolio of 3 live Webflow sites with URLs, each demonstrating CMS Collections in use and schema visible in view-source.
- At least one portfolio site must be in B2B services, media/advertising, professional services, or franchise/multi-location.
- Authorization to work in the United States without sponsorship.
- Reliable, professional communication and the drive to ship work you’re proud of.
Benefits
- Flexible schedule
- Health insurance
- Paid time off
Important Details
- Schedule: 40 hours per week
Application Process
- Submit your resume and 3 portfolio URLs with a one-line note on the CMS structure and result for each.
- Include a short note on your Webflow, schema, and technical-SEO experience.
- Provide confirmation you can work on-site full-time at the office.
- Shortlisted candidates will complete a brief skills conversation and may be asked to walk through a past build.
About the Company
PRIMEDIA Network, Inc. is a full-service sales, media, and marketing agency.