Web Designer

About This Role

Owning the design of Perplexity's marketing and landing pages is the core of this role, ensuring every page shipped is clear, beautiful, and fast, reflecting one of the most exciting AI products in the world. This position suits a designer with strong visual taste who also understands modern web page construction and maintenance. As page volume grows, a significant part of the role involves making the landing page system more self-serve internally by creating and owning the design side of the CMS, enabling other teams to build on-brand pages independently. You will report to the Brand/Creative Studio team and collaborate closely with Growth, Product Marketing, Brand, and front-end engineers.

Responsibilities

• Own the design of marketing pages, landing pages, and growth surfaces end-to-end, serving as the DRI for web craft
• Create and own the CMS design system, including templates, components, and patterns, to enable teams to build on-brand pages themselves
• Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs
• Work with Brand to maintain visual consistency across every web touchpoint
• Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer
• Bring a strong point of view on layout, typography, motion, and interaction design for the web
• Raise the floor on self-serve page creation so the design team can focus on the highest-craft work

Requirements

• A strong portfolio of web and marketing design work, including landing pages, campaign pages, and product marketing sites, demonstrating strong design skills
• Excellent visual design skills with a clear sense of brand, typography, and composition
• Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems
• Experience at the intersection of brand and growth, understanding conversion without sacrificing craft
• Comfort working fast and iterating in real time alongside engineers
• Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance
• A clear opinion on what makes a great web page, and the ability to articulate why

Nice to have:

• Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)
• Background in brand or marketing design at a consumer tech company
• Familiarity with SEO fundamentals and how design decisions affect discoverability
• Motion design skills for web interactions and micro-animations