About This Role
This role involves taking full ownership of the company's e-commerce website, from design and development to testing and deployment. It suits a web designer and developer who is eager to work in-house, rapidly implementing changes and optimizing the online storefront.
Responsibilities
- Own the Shopify theme: build and maintain pages, sections, and templates in Liquid, HTML, CSS, and JavaScript
- Ship new product pages, including pack-size selectors and an origin selector for new dough products
- Build landing pages for paid ads and launches, often within days of the brief
- Run A/B tests on product pages, cart, and checkout, and report on conversion impact
- Ensure the site is fast and stable on mobile devices
- Maintain accurate tracking: Meta and TikTok pixels, GA4, and Klaviyo events
- Convert designer's mockups into live pages that match the brand
- Fix broken elements quickly and document processes to prevent future issues
Requirements
- 3+ years of hands-on experience designing, optimizing, and testing websites, with demonstrable live sites and results
- Strong Liquid, HTML, CSS, and JavaScript skills
- Comfortable with Shopify Online Store 2.0 themes and the Shopify CLI
- Good eye for design, able to translate Figma files to pixel-perfect pages and make sensible design decisions without mockups
- Mobile-first habits and working knowledge of page speed and accessibility
- Experience running A/B tests and conversion work, with a practice of testing every change before launch
- Proficiency in version control (Git)
- Ability to ship quickly, prioritizing live implementation over prolonged perfection
- Clear communication regarding timelines, quick problem flagging, and accountability for work
Nice to have:
- Experience with DTC food, CPG, or subscription brands
- Hands-on experience with Loop Subscriptions, Klaviyo, Gorgias, or review apps
- Experience with conversion rate optimization and A/B testing tools
- Experience with Headless Shopify (Hydrogen) or custom Shopify app development
- Daily use of AI tools like Claude for faster development
Benefits
- Full ownership of the website for a growing brand, with direct impact on sales numbers
- Work in a small team where impact creates opportunity
- Freedom to choose the right tools and ship fast
About the Company
Poco Bero ships real pizza dough to home cooks, specializing in New York and Naples style doughs.
