About This Role
This Web Designer role focuses on growth and performance, transforming marketing campaigns, offers, and hypotheses into results-oriented pages and creatives. It suits a professional who views design as a tool for acquisition and conversion, creating materials that generate clicks, leads, conversions, and sales. The work is complete when it achieves its commercial objective, not just when it is visually appealing.
Responsibilities
- Create conversion-focused landing pages for lead generation and sales
- Develop pages for campaigns, launches, offers, and products
- Produce creatives for Meta Ads, Google Ads, social media, remarketing, and other media fronts
- Create different versions of ads, exploring concepts, headlines, formats, and approaches
- Develop variations for A/B tests
- Adjust pages and creatives based on performance results
- Work on information hierarchy, CTAs, user experience, and friction reduction
- Ensure a good experience on desktop and mobile
- Collaborate with Growth, media, copy, and sales teams
- Transform briefings into deliverables autonomously
- Participate in creating hypotheses to improve conversion and performance
- Create components, templates, and libraries to increase operational speed
- Maintain organized and scalable design files and systems
Requirements
- Proficiency in design and prototyping tools
- Practical experience in creating digital pages and assets
- Ability to quickly understand a demand, identify the commercial objective, propose a solution, and execute it with agility
- Capable of analyzing value proposition clarity, user understanding, CTA prominence, information hierarchy, layout trustworthiness, mobile experience, and creative attention-grabbing qualities
- Familiarity with the logic of "create → publish → measure → learn → improve"
- Agility: Ability to work with different demands and deliverables without losing organization
- Autonomy: Ability to make decisions and progress without detailed instructions at each step
- Practicality: Understanding when a deliverable needs more refinement and when it needs to go into testing quickly
- Results-oriented: Interest in metrics such as conversion, CTR, CPL, CPA, CAC, leads, and sales
- Analytical curiosity: Seeking to understand why a particular campaign, page, or creative achieved a certain result
- Openness to experimentation: Not being overly attached to one's creations and being comfortable replacing them when another approach performs better
- Organization: Ability to keep files, components, versions, and deliverables structured even in a dynamic operation