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This role is for a Web and Conversion Rate Optimization (CRO) Specialist who will own the company's e-commerce website, crumble.co, focusing on its operation and conversion performance from ad click to order confirmation. The specialist will work to increase conversion rate, average order value (AOV), and revenue per visitor for a premium cookware brand without compromising its brand image. The position suits a candidate who enjoys A/B testing, analyzing heatmaps, and believes in optimizing product pages over relying on discounts.
Nice to have:
Crumble is a Melbourne-born, direct-to-consumer cookware and kitchen appliance brand, founded in 2020. It sells vibrant, non-toxic ceramic and hybrid cookware, cast iron Dutch ovens, and a growing range of appliances. The company has over 60,000 customers across Australia and New Zealand and operates with a small team across Australia, Malaysia, and the Philippines.
Headquarters
Remote
Open jobs
2
Website
crumble.co