About the role
# Job Description Sales Representative | FMCG General Trade
### Position Details
| **Particulars** | **Details** |
| ----------------- | --------------------------------------------- |
| **Department** | Sales – General Trade |
| **Designation** | Sales Representative |
| **Industry** | FMCG |
| **Experience** | 1–3 Years in FMCG Sales – General Trade |
| **Qualification** | Diploma / Graduate – Mandatory |
| **CTC** | 2.50 – 3.00 LPA, including fixed allowances |
| **Benefits** | PF, ESI, Bonus & Gratuity |
| **Job Type** | Full-Time / Field Sales |
### Job Summary
We are looking for a **Sales Representative** with **1–3 years of relevant FMCG General Trade experience** to drive secondary sales, manage distributors and retailers, increase outlet coverage, and ensure product availability and visibility across the assigned territory.
The ideal candidate should have **strong territory knowledge, retailer relationships, distributor-handling experience, and a proven track record in FMCG field sales**.
### Key Responsibilities
**1. Sales Execution**
* Achieve **daily and monthly secondary sales targets** in both value and volume.
* Visit a minimum of **40 retail outlets per day**.
* Maintain at least **50% productive calls/conversion** through order booking.
* Ensure product availability, visibility, shelf space and proper merchandising at assigned outlets.
* Expand the retail outlet base by identifying and onboarding new outlets within the assigned territory.
**2. Distributor & Retailer Management**
* Manage **1–3 assigned distributors** and ensure smooth secondary order fulfilment.
* Coordinate with distributors for timely stock availability and delivery to retailers.
* Build and maintain strong relationships with distributors and retailers.
* Resolve routine distributor/retailer issues to ensure uninterrupted sales.
**3. Commercial Responsibilities**
* Monitor distributor/retailer outstanding payments as per company norms.
* Ensure adherence to approved commercial policies, schemes and company processes.
**4. Reporting & Sales Data Management**
* Maintain accurate **Daily Call Reports (DCR), order booking data and beat plans**.
* Follow the assigned **MJP (Monthly Journey Plan)**.
* Update daily sales activities through the designated **Sales App / DMS**.
* Ensure timely and accurate submission of all required sales reports.
**5. Market Intelligence**
* Track competitor:
* Pricing
* Schemes & promotions
* Product launches
* Market activities
* Retailer feedback
* Share relevant market insights with the reporting manager.
**6. Marketing & Promotions**
* Communicate company schemes, offers and new product launches to retailers.
* Ensure proper execution of promotional activities at the outlet level.
* Drive product visibility and brand presence in the assigned territory.
### Mandatory Candidate Requirements
* **1–3 years of relevant FMCG General Trade Sales experience.**
* Experience in **Distributor + Retailer handling**.
* Hands-on experience in **secondary sales and order booking**.
* Experience in **outlet coverage / beat sales**.
* Should be comfortable with **40+ outlet visits per day**.
* Good knowledge of the **assigned territory and local market**.
* Strong retailer/distributor relationships.
* Working knowledge of **Sales Apps / DMS**.
* Good communication, negotiation and relationship-management skills.
* Target-oriented with a proven sales track record.
* **Diploma / Graduation is mandatory.**
* Willingness to work in a **field-sales role**.
### Preferred FMCG Background
Candidates from **FMCG / Consumer Products / Food & Beverages / Personal Care / Home Care / Dairy / Packaged Foods / Beverages** with strong **General Trade Sales experience** will be preferred.
### Not Preferred
Profiles primarily from **B2B sales, Banking, Insurance, Telecom, Real Estate, purely retail counter sales, or non-FMCG industries** should not be considered unless they have strong and relevant General Trade FMCG experience.
### Key Performance Indicators (KPIs)
* Daily outlet coverage: **40+ outlets**
* Productive calls: **Minimum 50%**
* Achievement of daily/monthly secondary sales targets
* New outlet addition
* Product availability & visibility
* Distributor stock availability
* Collection/outstanding management
* DCR, MJP & DMS compliance
* Execution of schemes and promotions
Required Assets :
Bike Mandatory
Driving Licenses
HR Name : Divya
HR Contact : 8317580828
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