About the role
For our client, we are seeking a VP, Content & Creative to join the team of a leader in the Healthcare space.
This role will shape the creative and content direction for a healthcare organization undergoing continued brand evolution. The leader will translate complex healthcare concepts into clear, compelling narratives that resonate across both B2B and B2C audiences. The position partners closely with cross-functional stakeholders to strengthen brand storytelling, elevate content operations, and improve campaign performance.
Location: Remote - US based candidates only, no visa sponsorship available
Responsibilities
- Set and define creative and content strategy aligned to business goals.
- Lead the execution of comprehensive content strategies across varied audiences.
- Translate healthcare concepts into engaging and clear content.
- Own the creative vision and brand design evolution.
- Develop and mentor a high-performing creative team.
- Oversee quality and compliance of creative assets and campaign materials.
- Implement AI-driven processes for efficient content production and scaling.
- Establish KPIs for measuring content effectiveness and optimize strategies accordingly.
Qualifications
- 10+ years in content marketing and brand storytelling with measurable impact.
- Success leading content for both B2B and B2C audiences, preferably in healthcare or related fields.
- Strong editorial skills to simplify complex concepts into engaging narratives.
- Expertise in crafting content strategies tailored to different audience segments.
- Proven ability to evolve brands and lead during transformative periods.
- Experience developing high-performing creative teams.
- Effective at managing external agencies and ensuring alignment with brand goals.
- Strong executive communication skills for influencing stakeholders.
- Cross-functional leadership to drive integrated campaigns and outcomes.
- Familiarity with modern content operations including AI and analytics.
Benefits
- Competitive salary and company bonus potential.
- Medical, dental, and vision insurance.
- 401k plan with company match.
- Generous paid time off.
- Free gym membership to over 13,000 fitness locations in the US.
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
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