Visual Merchandiser

About This Role

This role involves planning and executing visual merchandising strategies across retail stores to enhance product presentation and customer engagement. The Visual Merchandiser creates attractive displays and ensures consistent visual standards, particularly for ethnic wear collections.

Responsibilities

• Plan and execute visual merchandising strategies across retail stores to enhance product presentation and customer engagement
• Create attractive window displays, mannequin styling, and in-store product arrangements in line with brand guidelines
• Ensure effective display of ethnic wear collections, including sarees, suits, lehengas, and seasonal merchandise
• Maintain consistent visual merchandising standards across all assigned stores
• Coordinate with store managers and retail operations teams to implement VM guidelines and promotional displays
• Execute seasonal campaigns, festive decorations, new collection launches, and promotional activities
• Conduct regular store visits to monitor visual merchandising standards and identify areas for improvement
• Optimize store layouts, product placements, and display arrangements to improve customer experience and drive sales
• Monitor competitor visual merchandising trends and recommend innovative display concepts
• Train and guide store teams on maintaining visual merchandising standards

Requirements

• Prior experience in Visual Merchandising within the fashion and apparel retail industry
• Strong knowledge of window displays, mannequin styling, store layouts, and product presentation
• Ability to maintain VM standards across multiple retail stores
• Good communication, coordination, and organizational skills
• Willingness to travel to different store locations as required

Nice to have:

• Graduate in Fashion Design, Visual Merchandising, Retail Management, or a related field
• Experience in women's ethnic wear, fashion apparel, or lifestyle retail
• Creative mindset with a good sense of aesthetics, colour coordination, and current fashion trends