Visual Designer - Practice Areas

About This Role

This mid-weight, self-directed design role focuses on owning the visual identity for LEAP's Practice Area of Law verticals in Australia. The designer will create distinct, cohesive visual identities for each practice area, ensuring they align with the LEAP master brand. The position involves translating complex software concepts into engaging visuals for various marketing materials and collaborating with marketing and product teams.

Responsibilities

• Shape practice areas identity, taking the lead on the visual identity for each of the Practice Area verticals
• Develop logos, color, shapes, imagery, and visual language that give every practice area its own personality while staying true to the LEAP master brand
• Bring each practice area to life, translating complex software concepts into stunning, easy-to-digest visuals tailored to each audience
• Create high-impact graphics and illustrations for practice area landing pages, campaigns, brochures, and key events, from banners and booth designs to digital assets for new product launches
• Communicate product value, partnering with the Marketing Manager
• Practice Areas to turn practice area positioning and messaging into clear, effective visuals that show the benefits of the practice area products to the lawyers and firms who use them
• Innovate with technology, experimenting with the latest AI-driven design tools and new technologies to push creative boundaries and stay ahead of the curve
• Collaborate across the team, working closely with the Marketing Manager
• Practice Areas, AU Visual Designer, the wider AU marketing team, and product, web, and practice area teams to keep the creative vision consistent and effective across every practice area

Requirements

• 5+ years
• experience in graphic design, ideally in a B2B, SaaS, or technology brand
• A standout portfolio with a clean, modern, and impactful aesthetic across digital, print, and motion, demonstrating the ability to turn complex ideas into compelling visuals and to build or evolve brand and sub-brand systems
• Proficiency in design, video, and motion graphics software, including Figma, Canva, and Adobe Creative Suite
• Curiosity about new design technologies and tools, including AI, and an eagerness to experiment with them
• Experience taking briefs from marketing and product stakeholders and leading the visual direction for a product or audience
• Excellent communication and a collaborative instinct, understanding that the best creative is built with other teams
• Comfort in a fast-growth environment, handling ambiguity and competing priorities without losing momentum

Nice to have:

• A background in an agency, startup, high-growth, or legal-sector business