About This Role
This design role focuses on brand execution, bringing Hypha's brand identity into the product itself. You will work closely with the Founding Designer to produce creative assets for launches, campaigns, marketing, social media, and conferences, as well as internal templates. A key part of the role involves translating brand decisions into product tokens, components, iconography, and illustrations to ensure consistency between the product and the brand.
Responsibilities
- Produce launch and campaign creative across web, social, decks, and events, including hero assets and all derivatives
- Use generative AI image and video tools daily to explore and produce work, and build reference sets and prompt libraries to keep output on-brand
- Implement your own designs using AI coding tools for landing pages, marketing site updates, and brand-level changes in the product, handing off to engineering for deeper work
- Translate brand decisions into product tokens, components, iconography, and illustration within the design system
- Maintain the brand asset library and guidelines to ensure they remain current and usable by non-designers
- Build templates that enable marketing, sales, and engineering to ship on-brand without direct design involvement
- Run visual QA across the product and outbound materials to catch inconsistency and drift
- Turn work around quickly and to a high standard, and flag early when scope requires more time
Requirements
- 1-3 years of brand or visual design experience, or an exceptional portfolio
- Strong portfolio of identity systems, typography, and launch or campaign creative
- Daily use of generative AI tools for image, video, and layout, with good judgment on their application
- Ability to implement with AI coding tools such as Claude Code, Cursor, or v0 to build, review, and ship pages or components
- Exceptional attention to detail across typography, alignment, spacing, and asset quality
- Systems thinking: ability to build templates and translate brand decisions into tokens or components
- Proven ability to ship a high volume of work on deadline without loose ends
- Fluency in Figma, including components, variables, and libraries
- Low-ego, collaborative mindset
- Excitement about joining a startup with high ambiguity and significant impact
- Bachelor's degree required
Nice to have:
- Built a prompt or reference library that improved others' output
- Built and shipped a marketing page or microsite end to end independently
- Range extending past static layout into motion, video, illustration, 3D, or print
- Experience working where brand and product were expected to look like the same company
