About This Role
This role is for a Visual Designer who will create high-quality visual assets for user acquisition campaigns, focusing on improving ad click-through rates and conversion efficiency. The designer will manage the full design lifecycle independently and collaborate with business teams to iterate on design solutions based on acquisition data.
Responsibilities
- Design high-quality visual assets for user acquisition campaigns, including event posters, banners, in-feed advertisements, and landing pages
- Produce visuals that resonate with target audiences and align with acquisition funnel logic, helping to improve ad click-through rates and conversion efficiency
- Independently manage the full design lifecycle
- Coordinate cross-functional resources to ensure on-time execution
- Track ad creative performance metrics
- Collaborate with the business team to iterate on design solutions
- Adjust visual direction based on acquisition data to maximise growth impact
- Support the broader team with additional visual design tasks and cross-functional coordination to ensure all front-end acquisition design work progresses smoothly
Requirements
- Bachelor's degree or above in a design-related discipline (Graphic Design, Visual Communication, Advertising Design, or equivalent)
- 3+ years of professional design experience
- Fluent in Cantonese and Mandarin
- Working proficiency in English
- Proficient in all design tools required to deliver projects, including 3D software (C4D, Blender), Figma, and Adobe Creative Suite
- Strong foundational design skills with a clear understanding of conversion-driven advertising principles
- Self-driven with strong execution skills
- Able to proactively manage project progress, flag issues early, and push deliverables to completion in a fast-paced, cross-border business environment
- Deep understanding of Hong Kong user aesthetics, local advertising trends, and cultural nuances
- Proven track record in front-end acquisition advertising and conversion-focused creative design is highly preferred
Nice to have:
- Experience in cross-border financial services or fintech brokerage design is strongly preferred
- Familiarity with on-platform/off-platform ad specifications, AIGC tools (e.g., Midjourney, Stable Diffusion)
- A portfolio showcasing successful brand marketing or performance advertising campaigns
