Video producer/ Video director

Job Title: Video Producer (Performance Marketing)

Role Overview

Were looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.

You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.

Key Responsibilities

1. Project Ownership

• Take complete ownership of video/ad projects from brief to final delivery
• Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
• Ensure timely delivery with high production and storytelling standards

2. Pre-Production Planning

• Break down scripts and concepts into actionable production plans
• Plan shoots including location, casting, props, schedules, and crew requirements
• Collaborate with marketing and content teams to refine scripts for video effectiveness

3. Production Execution

• Lead and manage shoots on-ground or remotely
• Direct talent and coordinate with cinematographers to achieve desired visual output
• Ensure efficient use of time, resources, and crew during production

4. Post-Production Supervision

• Work closely with editors and motion designers to shape the final output
• Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
• Maintain consistency in brand tone, quality, and messaging

5. Cross-Functional Collaboration

• Collaborate with:

• Cinematographers

• Production Coordinators

• Editors & Motion Designers

• Marketing & Performance Teams

• Act as the central point of communication across all stakeholders

6. Performance-Driven Content Approach

• Continuously iterate based on performance metrics (CTR, watch time, conversions)
• Bring a content-creator mindset to scale production without compromising quality
• Stay updated with trends in ad creatives, short-form content, and digital storytelling

Required Skills & Qualifications