Vice President of Sales

About This Role

This leadership position is accountable for meeting and exceeding targeted advertising sales revenues, managing sales expenses, and leading a team of Account Executives. The role suits a sales leader who can drive revenue growth across the market by developing new business, strengthening client relationships, and ensuring the team is equipped to exceed goals.

Responsibilities

• Manage local Account Executives with the goal of meeting and exceeding station revenue, prospecting, and new business targets
• Oversee advertising sales activities in the assigned market
• Drive results through others, manage team performance, and hold the team accountable against business metrics
• Translate market and station business strategies into specific actions to generate sales and revenue
• Direct sales activities and processes that generate new business and deepen existing relationships
• Set sales goals and guide subsequent goal-setting processes
• Prepare budgets and revenue forecasts
• Obtain, allocate, and adjust operations resources to achieve sales and service goals
• Oversee management of available advertising inventory to drive the most profitable sales
• Meet with key accounts
• Recruit, hire, and ensure ongoing training and development of Account Executives
• Review and adjust sales territories, product mix targets, and assigned call lists
• Direct other functions such as marketing, advertising, production, traffic, and sales operations

Requirements

• Strong understanding of broadcasting, marketing, promotion, and collection standards
• Proven ability to grow new business and find new revenue opportunities
• Excellent leadership and coaching skills
• Deep understanding of local markets, customers, and competitors in order to target needs and drive sales
• Ability to create productive, long-term customer relationships
• Scrappiness to be an entrepreneurial self-starter
• Excellent decision-making skills
• Excellent communication and influencing skills
• 3+ years' experience as an Account Executive or Sales Manager in the media industry with a proven track record of success

Nice to have:

• College degree

Benefits

• Employer-sponsored medical, dental, and vision with a variety of coverage options
• Company-provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow employees to more easily volunteer in their community
• A 401K plan