This individual contributor role is for a Vice President of Sales to drive growth in the home health, hospice, home care, and palliative care markets. The position requires an accomplished healthcare technology sales professional with extensive industry knowledge, a proven history of exceeding revenue targets, and an existing network of relationships with key decision-makers. Success in this role involves leveraging existing industry relationships while continuously identifying and developing new opportunities through disciplined outbound sales activity.
Responsibilities
Proactively identify, pursue, and secure new business opportunities throughout the home health, hospice, home care, and palliative care markets
Leverage an established professional network to generate qualified introductions, executive-level meetings, and new sales opportunities
Build and maintain a robust sales pipeline through strategic prospecting, cold calling, referrals, industry networking, conferences, and direct executive engagement
Develop meaningful relationships with agency owners, C-suite executives, regional operators, and other influential decision-makers
Identify opportunities within independent agencies, multi-location organizations, regional providers, and larger healthcare enterprises
Utilize existing industry knowledge and relationships to accelerate sales cycles and create opportunities that may not be accessible through traditional prospecting
Continuously expand professional influence through active participation in industry associations, conferences, and strategic networking opportunities
Position Careficient as a trusted strategic technology partner rather than simply another EMR vendor
Own and manage the entire sales process, from initial engagement and discovery through proposal development, negotiation, and contract execution
Lead sophisticated, consultative sales conversations with senior healthcare executives
Identify compelling business events, operational challenges, financial objectives, and strategic initiatives that influence technology purchasing decisions
Navigate complex buying committees involving executive leadership, clinical operations, finance, compliance, and information technology
Develop compelling, value-based business cases that demonstrate how Careficient can improve operational efficiency, strengthen compliance, support financial performance, and enable agency growth
Effectively position Careficient against competing EMR platforms through a strong understanding of the competitive landscape
Coordinate executive presentations, product demonstrations, and strategic discussions with internal subject matter experts
Negotiate complex agreements while maintaining deal profitability and long-term customer value
Millions of jobs, with real people getting hired every day
Maintain a sophisticated understanding of the home health and hospice industries, including regulatory requirements, reimbursement models, operational challenges, and evolving market dynamics
Demonstrate familiarity with Medicare reimbursement, clinical documentation requirements, revenue cycle management, compliance challenges, and agency growth strategies
Understand the competitive EMR landscape and the primary factors influencing agencies to evaluate or replace their existing technology
Establish credibility as a knowledgeable industry resource capable of advising executives on technology strategy and operational improvement
Build relationships with industry consultants, association leaders, strategic partners, and other influential professionals who can generate qualified business opportunities
Identify market trends, competitive threats, and emerging opportunities that can contribute to Careficient's continued growth
Provide leadership with valuable market intelligence, competitive insights, and customer feedback
Assume direct accountability for achieving and exceeding assigned quarterly and annual sales revenue targets
Consistently generate self-sourced pipeline through both established relationships and proactive new business development
Maintain a healthy, diversified pipeline capable of supporting predictable revenue growth
Develop strategic account plans for high-value opportunities and priority prospect organizations
Accurately manage opportunities, sales activities, and revenue forecasts within Salesforce CRM
Demonstrate strong deal qualification, opportunity management, and disciplined follow-through
Maintain consistent sales momentum and accountability throughout extended enterprise sales cycles
Collaborate with sales leadership to identify strategic growth opportunities and improve market penetration
Requirements
8+ years of successful B2B sales experience, preferably within healthcare technology, healthcare SaaS, or healthcare software
5+ years of direct sales experience within the home health and/or hospice industry, with a strong preference for candidates who have sold EMR, EHR, revenue cycle management, or other mission-critical technology solutions
Proven history of consistently achieving or exceeding significant annual sales quotas
Documented experience generating new business through self-directed prospecting, relationship development, and strategic networking
Proven ability to negotiate and close substantial healthcare technology agreements
Experience selling into multi-location agencies, regional healthcare organizations, or enterprise-level providers is highly desirable
Established professional relationships with home health and hospice agency owners, CEOs, Presidents, CFOs, COOs, and other purchasing decision-makers
A history of successfully leveraging industry relationships to generate new business opportunities
Strong credibility and professional recognition within the home health and/or hospice community
Active relationships with industry consultants, associations, referral partners, or other professionals who influence healthcare technology purchasing decisions
The ability to initiate meaningful conversations with prospective buyers through existing professional connections
A demonstrated ability to expand and maintain a productive professional network over time
Bachelor's degree preferred or equivalent professional experience
Nice to have:
A successful track record selling EMR/EHR technology into home health and hospice agencies
Experience competing against established home health and hospice software providers
A history of securing business from existing EMR vendors through strategic competitive displacement
Experience managing larger, complex sales opportunities involving multiple locations or lines of business
Strong knowledge of the financial and operational challenges facing home health and hospice providers
Established relationships with healthcare executives across multiple geographic markets
A stable employment history demonstrating sustained performance, professional growth, and long-term relationship development
Prior experience in a Senior Account Executive, Enterprise Account Executive, Regional Vice President, Area Vice President, or Vice President of Sales position
Important Details
Work format: Remote with travel (up to 30%)
About the Company
Careficient is a growing healthcare technology company dedicated to helping home health, hospice, home care, and palliative care agencies improve clinical care, strengthen compliance, streamline operations, and accelerate business growth. Its comprehensive EMR platform integrates clinical documentation, scheduling, billing, revenue cycle management, and operational workflows. Careficient differentiates itself through its commitment to customer relationships, industry expertise, innovative technology, and its philosophy of being an EMR Partner for Life.
