About This Role
This executive leadership role is responsible for driving revenue growth, brand development, and channel expansion for a heritage women's sleepwear company. The Vice President will lead integrated sales and marketing strategies across wholesale and direct-to-consumer businesses, overseeing national sales efforts and expanding consumer engagement through digital marketing and brand storytelling.
Responsibilities
- Develop and execute annual and long-range sales strategies to achieve revenue, margin, and market share objectives
- Lead and mentor the sales organization and customer service team
- Maintain and grow strategic partnerships with department store, specialty retail, catalog, and online customers
- Identify opportunities to expand distribution channels and penetrate new markets
- Negotiate major customer agreements, pricing strategies, promotional programs, and seasonal assortments
- Analyze sales performance, inventory trends, and customer profitability to optimize business decisions
- Collaborate closely with merchandising, design, sourcing, and operations teams to align product offerings with customer demand
- Develop and implement comprehensive brand marketing strategies that reinforce Miss Elaine's heritage while attracting new generations of consumers
- Oversee digital marketing initiatives including paid social advertising, search marketing, email marketing, affiliate partnerships, influencer collaborations, and content creation
- Direct brand positioning, public relations efforts, and seasonal campaign development
- Lead management of company websites, online merchandising, and customer acquisition programs
- Analyze consumer insights, competitive trends, and marketplace opportunities to guide strategic initiatives
- Establish key performance indicators and reporting tools to measure marketing effectiveness and return on investment
- Partner with internal and external teams to optimize the direct-to-consumer shopping experience
- Drive online sales growth through improved conversion, customer retention, and personalization strategies
- Evaluate emerging technologies, platforms, and digital tools that enhance customer engagement and operational efficiency
- Serve as a key member of the executive leadership team, contributing to overall company strategy and long-term planning
- Prepare sales forecasts, annual budgets, and business reviews for ownership and senior leadership
- Foster a collaborative, customer-focused culture that supports innovation and accountability
- Represent Miss Elaine at industry events, trade shows, and customer meetings
Requirements
- Bachelor's degree in Business, Marketing, Communications, Fashion Merchandising, or related field
