About the role
General Description:
The Vice President of Business Development and Innovation leads comprehensive business planning, business development, relationship cultivation and partnership management. The business development function includes maintaining, developing, and advancing strategic relationships; developing partnership models; and directing and implementing proactive and responsive growth programs.
The role is directly responsible for researching, developing, coordinating, directing, supporting, and executing the OU Health enterprise business development strategy which includes utilization of market research and customer insights, establishing relationships, and the execution of new partnerships, affiliations, programming, and acquisitions.
Essential Responsibilities:
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.
Works with the Chief Marketing and Growth Officer in the planning, consultation, and implementation of growth opportunities through program opportunities, strategic partnerships, alliances, affiliations, and acquisitions in support of OU Health’s business strategy. Support the Chief Marketing and Growth Officer in the planning and operations of a system wide growth and innovation incubator. Developing and maintaining consistent processes to communicate business development assessments with executive team, clinical leadership and operational leadership. In collaboration with key system leaders, and in support of OU Health’s growth strategy, evaluate needs and priorities, as well as market trends, competitors, industry influencers, relevant services, and impact on profitability with business development opportunities. Create, administer, and implement business development strategies for OU Health to evaluate and recommend proactive and responsive growth opportunities. Identify, evaluate, solicit, and follow-up with business development opportunities through relationship building, communication, and organizational alignment. Lead the preparation of executive level briefs and business cases for strategic partnerships and business opportunities. Develop analytics and metric reports driving the health of the business development function: pipeline, activity, revenue growth, implementation, and execution. Partner with executive leadership, operations, and clinical leadership to optimize existing revenue models and create new revenue streams in both short- and long-term budgeting. Directs the day-to-day communication and partnership management for external partnerships, transfer relationships and referring physicians. Leads the overall field sales strategy to cultivate referral relationships, transfer partnerships, new referral opportunities and early-stage business development opportunities.
Work with enterprise executive leadership to execute board approved M&A integration plans for business development across the portfolio. Lead, develop, coach, and effectively manage teams across business development and physician outreach to ensure deliverables and performance metrics are met.
General Responsibilities:
Performs other duties as assigned.
Minimum Qualifications:
Education:
Master's degree required. Bachelor's degree from an accredited college or university, preferably in marketing, advertising or business required.
Experience:
Minimum of ten (10) years of progressive leadership experience with at least five years in Healthcare Marketing.
License(s)/Certification(s)/Registration(s) Required:
Valid unrestricted State of Oklahoma Driver's License required.
Knowledge, Skills and Abilities:
Must possess the required level of skills and abilities to read, write, speak, and apply mathematical concepts and sound reasoning to successfully perform the essential duties and responsibilities of this job. Must be able to perform basic operations on a computer within the Windows operating system. This position requires problem solving skills, critical thinking skills, and the ability to multi-task.
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