About This Role
This role involves overseeing the comprehensive marketing strategies for vaccine products, aiming to enhance the company's brand image, strengthen partnerships, and explore innovative multi-channel marketing solutions. The Head of Marketing will support the company's sustainable growth by engaging various customer channels in both business-to-business and business-to-consumer sectors.
Responsibilities
- Define the marketing strategy blueprints for all products (RSV/PTX/FLU) in the China market to elevate their long-term brand image
- Develop and implement the annual marketing plan and contribute to the design of the ten-year Country Strategic Plan (CSP)
- Propose a 3-year budget plan
- Lead and drive cross-functional teams in marketing activities to achieve annual financial objectives and agreed long-term objectives
- Provide direction in assessing market trends and improve analytics usage for decision-making and seeking opportunities
- Manage and uphold the company’s key product and image, maintaining good rapport with customers and relevant government authorities
- Ensure agreed business plans and marketing programs are implemented with high quality
- Co-work with cross-functional teams to drive effective execution of all marketing programs and promotional activities/events
- Develop new channels and initiatives to support business growth and business model evolvement
- Foster innovative customer engagement models and marketing solutions to strengthen leadership in the vaccine industry
- Promote the development of digital marketing by providing expertise and guidance
- Work effectively in integrating company and brand resources to maximize investment return
- Develop the Innovation Center’s strategy and establish its industry-leading reputation
- Manage public relations, engage KOLs, and plan showcase events and budgets for the Innovation Center
- Drive the introduction and implementation of innovative collaboration projects by conducting research, evaluating opportunities, and advising management on decisions
- Monitor project progress and report outcomes to leadership and key stakeholders
- Formulate consumer education strategies based on an in-depth understanding of vaccine consumer attributes
- Create consumer promotion and marketing activities across different channels, ensuring consistency of key strategies for all products in consumer education
- Coordinate cross-functional resources and lead innovation in marketing consumer activities, including digital marketing
- Anticipate changes in the environment and plan accordingly
- Provide relevant strategic advice to internal and external partners for the cooperation alliance of Beyfortus to jointly promote business success and sustainable development
