About This Role
This UX Researcher role focuses on shaping and improving the overall player experience for innovative consumer products. The position involves acting as the voice of the user by conducting research, uncovering behavioral insights, and translating findings into clear, actionable product decisions. It is a high-impact opportunity for someone who enjoys working with ambiguity, finding meaningful insights, and turning research into measurable product outcomes.
Responsibilities
- Plan and execute qualitative and quantitative research studies including user interviews, surveys, usability tests, and diary studies across the full player journey
- Analyze user behavior across the platform using analytics tools, session recordings, heatmaps, and funnel data to identify friction points and opportunities
- Conduct structured competitive analysis of sweepstakes casino products to benchmark UX against industry standards and identify gaps
- Use Figma or Visily to translate research insights into wireframes, user flows, and low-to-mid fidelity prototypes that guide product and design decisions
- Develop and maintain player personas, customer journey maps, and mental models that inform product strategy and prioritization
- Work directly with Product Managers, Designers, and Developers to embed user insights into the product lifecycle from ideation through launch
- Document and present research findings clearly to stakeholders, making complex insights accessible and actionable
- Champion user-centered design principles, accessibility standards, and usability best practices across all product initiatives
- Proactively identify new research questions, monitor industry UX trends, and propose process improvements to keep the research function sharp
Requirements
- 2+ years of hands-on experience in UX research, with a portfolio or case studies demonstrating research-to-product impact
- Proficiency in Figma and/or Visily for wireframing, prototyping, and user flow design
- Proven experience conducting user interviews, usability testing, and surveys — both moderated and unmoderated
- Familiarity with analytics and behavioral tools such as Mixpanel, Hotjar, FullStory, or Google Analytics
- Strong analytical mindset — ability to synthesize qualitative and quantitative data into clear, prioritized insights
- Excellent written and verbal communication skills; able to present research clearly to non-research audiences
- Advanced AI user — comfortable leveraging AI tools to accelerate research synthesis, generate interview guides, and surface patterns at scale
- English fluency required
Nice to have:
- Experience in sweepstakes casino, online gaming, fintech, or consumer subscription products
