UX Researcher

About This Role

This UX Researcher role on Priceline’s Product team is for an experienced practitioner who is compassionate, curious, collaborative, flexible, and able to think strategically. The role plays a key part in fulfilling Priceline’s mission to be the best travel dealmakers in the world by uncovering customer needs and prioritizing product features and improvements that will be seen by millions of customers.

Responsibilities

• Be the expert on various Priceline customer segments: know how they use Priceline, what’s important to them when they travel, their difficulties, their workflows, etc.
• Conduct all stages of UX research: identifying key research opportunities, designing research plans, fielding, analyzing, recruiting participants and reporting out insights - all while gathering stakeholder consensus and interest along the way
• Drive new product opportunities by uncovering and investigating unmet customer needs
• Distill research into practical insights and opportunities that create customer value and drive business objectives
• Advocate for UX research’s integration into the product lifecycle through strong storytelling and relationship building, especially around stakeholder management and participation
• Provide thought leadership in planning and demonstrating research to inform initial product decisions long-term roadmaps
• Use AI to thoughtfully improve and accelerate your research, and enable others on the team to utilize AI workflows

Requirements

• 3-5 years of UX research experience
• Bachelor’s Degree
• Strong UX research portfolio that demonstrates thoughtful research with significant business impact
• Experience working with a variety of qualitative methodologies (e.g. group and 1:1 interview facilitation skills, ethnographic skills, JTBD, journey mapping, design heuristic evaluation)
• Solid understanding of usage analytics and A/B testing strategies, and ability to weave this data into your research analysis
• Previous experience leading collaborative workshops
• Self-starter, independent mentality - you’re not afraid to try new things and be creative in your approach to research
• Strong analytical and problem solving skills
• Great interpersonal and communication skills; a true teammate
• Comfort with remote research techniques and tools (e.g. Zoom, Miro, Figjam, Dscout)

Nice to have:

• Master’s degree in one of these fields: Design, Psychology, Human-Centered Design, Human Factors, Cognitive Psychology, or other related field
• Experience working in Travel industry or B2C e-commerce solutions
• Experience analyzing data in Tableau dashboards and / or Google Analytics
• Experience delivering insights to senior management and leadership