About This Role
This UX Researcher role focuses on ensuring that design and product decisions are based on a deep understanding of the user and client. The person in this role will lead research processes from planning and execution to analysis, translating findings into actionable insights for user-centered decision-making.
Responsibilities
- Identify the problem to be solved by exploring background information and project and user needs to understand the context and define the research need
- Define the main and secondary objectives, as well as propose hypotheses and assumptions, once the context and problem are understood
- Select the most appropriate methodology to cover the objectives and hypotheses, including defining the profile and sample of participants, as well as the necessary materials
- Implement field research techniques (moderated and unmoderated) objectively, neutrally, and empathetically to obtain unbiased information
- Analyze and integrate the collected information to identify relevant insights in relation to project objectives
- Translate findings into clear and actionable insights, reflecting the results in valuable recommendations for both the user and the business
- Present research insights and recommendations to various audiences
Requirements
- More than 3 years of demonstrable experience in customer research for financial products
- Knowledge and experience in research:
- Establishing research objectives and scope
- Applying research at strategic moments of the design cycle
- Implementing good research practices (pilot tests, rapport, bias prevention)
- Knowledge of sampling techniques and recruitment logistics
- Familiarity with information collection tools for generative and evaluative research
- Proficiency in techniques and methodologies:
- In-depth interviews
- Observations
- Triads and/or focus groups
- Shadowing
- Qualitative usability tests (formative)
- Expert evaluations (heuristics)
- Unmoderated usability tests
- A/B testing
- Card sorting (open and closed)
- Surveys
- Key skills: Analysis, synthesis, documentation
- Financial knowledge: Credit, Credit Cards, Loans
- Tools: Google Analytics, JIRA, Figma
About the Company
Multiplica is a consultancy specializing in connecting digital professionals with exceptional job opportunities. With 25 years of experience, the company has been a pioneer in finding skilled, innovative, and growth-oriented individuals for clients globally, collaborating with leading companies in LATAM, USA, Europe, and Africa.
