About This Role
This UX Designer role at APEPI focuses on designing and prototyping intuitive, accessible, and user-centered digital interfaces and experiences for web and mobile using Figma. The position involves understanding user needs and behaviors to transform insights into functional screens and prototypes, enhancing the user experience across APEPI's digital products and channels. The role requires practical execution, with a significant portion of the day dedicated to creating screens, components, and navigable prototypes from wireframe to final interface.
Responsibilities
- Create interfaces (UI) and navigable medium to high-fidelity prototypes in Figma for web and mobile, from wireframe to final screen
- Build and maintain components and libraries in Figma (design system), ensuring visual consistency across products and channels
- Prepare files and specifications for handoff to the Development team and monitor screen implementation
- Conduct qualitative and quantitative research to understand user needs, behaviors, and pain points
- Map user journeys, flows, and touchpoints, identifying opportunities for improvement
- Develop personas and support analyses related to the profile and behavior of target audiences
- Transform data and learnings into digital experience improvement proposals, materialized in prototypes
- Structure information architecture for digital products and channels
- Design digital experiences for websites, mobile applications, digital products, and e-commerce, ensuring clarity and usability
- Develop responsive solutions, considering different devices and usage contexts
- Ensure the application of digital accessibility principles and good usability practices
- Contribute to the continuous evolution of navigation and checkout experiences
- Monitor and analyze metrics related to user behavior
- Interpret navigation, funnel, behavior, and conversion data to identify improvement opportunities
- Work in partnership with Technology, Communication, and other teams involved in digital product development
- Manage priorities and multiple simultaneous demands, ensuring deadlines are met and delivery quality
Requirements
- Bachelor's degree in Design, Digital Design, Visual Communication, Advertising, Information Systems, Interaction Design, or related fields
- Minimum of 3 years of experience in UI Design, UX/UI, or Digital Product Design, with practical experience in interface creation
- Proven experience in creating high-fidelity interfaces and prototypes in Figma for web and mobile
- Portfolio with interface projects (web and/or mobile) developed in Figma, presenting final screens and prototypes
- Experience with user research and digital behavior analysis
