About the role
Hybrid (3x a week RTO) | Mid Shift | Makati City
Our client, a premier global professional services and legal network, is seeking a CRM Specialist. This role acts as a trusted advisor and technical operator for core marketing platforms, campaign automation, and data governance.
Key Responsibilities
- Serve as MarTech SME for Marketo, Cvent, marketing automation, and workflows.
- Align global stakeholders, provide platform guidance, and support onboarding.
- Translate business needs into user stories, technical requirements, and platform enhancements.
- Build, test, and launch email campaigns, automation sequences, and event workflows.
- Perform campaign QA for rendering, links, devices, dynamic content, and personalization.
- Monitor campaign performance and provide data-driven optimization insights.
- Maintain data quality, CRM records, segmentation, and consent management.
- Ensure compliance with GDPR and CCPA.
- Support change management, user training, SOPs, and continuous process improvement.
Requirements
- Bachelor’s degree in Marketing, IT, Business, or related field, or equivalent experience.
- Minimum 6 years of experience in marketing operations, MarTech, or digital campaign management; professional services experience is a plus.
- Advanced hands-on experience with Marketo (or similar) and Cvent.
- Strong knowledge of campaign management, segmentation, CRM lifecycle, and digital communications.
- Understanding of GDPR and CCPA.
- Nice to have: HTML, CSS, JavaScript, SQL, data visualization, storytelling, and UI/UX.
- Excellent English communication, attention to detail, problem-solving, and process improvement skills.
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