Designing intuitive and polished digital experiences for Tsogo Sun Digital's online ventures, playTSOGO and bet.co.za, is the core of this role. It suits a UI Designer with a strong UX understanding and a conversion-focused mindset, who can transform user journeys into developer-ready specifications and optimize customer flows.
Responsibilities
Own how products look and work on screen, desktop, mobile web, and app, across playTSOGO and bet.co.za
Manage page layouts, end-to-end journeys, components, and design systems
Take briefs from product, marketing, and CRM, turning them into wireframes, prototypes, and developer-ready designs in Figma
Collaborate with front-end developers to ensure live products match designed specifications
Design responsive interface designs for playTSOGO and bet.co.za across desktop, mobile web, and app, with a mobile-first approach
Create end-to-end customer journeys, from first visit to first deposit and beyond, with wireframes, page layouts, and interactive prototypes
Perform UX work including journey mapping, usability reviews, light user testing, and competitor benchmarking
Optimize conversion by analyzing funnel and drop-off data, finding where customers stall, and designing and testing layout and journey variants
Design navigation, menus, search, filters, lobbies, and content discovery experiences
Design registration, login, KYC, deposit, withdrawal, and account management journeys to reduce friction
Design bet slip, odds display, and in-play layouts that remain fast and legible on a phone
Create promotional pages, campaign landing pages, bonus and rewards interfaces, and reusable components
Build interactive prototypes in Figma for stakeholder review
Build, maintain, and evolve design systems, component libraries, tokens, and UI standards across two brands, including light and dark modes
Prepare developer-ready designs in Figma, including components, variants, auto layout, variables, responsive states, interaction notes, and clear specs, handed over through Dev Mode
Review implemented work with front-end developers and the testing team to ensure design fidelity
Design to accessibility standards (WCAG 2.2) and properly integrate 18+, responsible gambling, and T&Cs elements
Use AI-assisted design and prototyping tools such as Claude Design, Open Design, or Figma Make to expedite the design process
Support selected campaign and omnichannel experiences connecting the digital product with Tsogo Sun's properties and broader brand activity
Requirements
3 to 5 years' experience in UI, UX, digital product, or web design
A portfolio demonstrating strong, modern, commercially relevant interface design, ideally including mobile-first and transactional flows
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Real UX experience: journey mapping, information architecture, usability principles, and basic research and testing methods, with good judgment on user experience
Conversion optimization experience: funnel analysis, A/B testing, and landing page, registration, or checkout optimization, with examples of changes and their impact
Strong visual craft and a user-centered, digital-first mindset
Strong instincts for UI, hierarchy, interaction, and page layout, ensuring clear next actions on every screen
Confidence designing responsive experiences across desktop, mobile web, and native app, with mobile as the starting point
Advanced working knowledge of Figma, including components, variants, auto layout, variables, interactive prototyping, and Dev Mode handover
Practical understanding of accessibility (WCAG 2.2), responsive design, and current web and mobile interface patterns
Understanding of how design influences usability, trust, engagement, and conversion, especially in registration, payment, and account flows
Comfort designing within the constraints of a third-party platform or CMS
Nice to have:
Hands-on experience with AI-assisted design and prototyping tools such as Claude Design, Open Design, or Figma Make
Experience creating and maintaining design systems or scalable component libraries
Basic understanding of HTML and CSS, and how front-end developers work
Experience in betting, iGaming, fintech, or another transactional, regulated digital product
Benefits
Work on the screens that matter most in the industry: lobby, bet slip, cashier, registration form, and observe conversion numbers improve with your work
Own and evolve two design systems across two brands
Design for a live product used by customers daily, on desktop, mobile web, and app, with a mobile-first mandate
Opportunity to improve aspects of betting apps
Work with modern tools and AI-assisted workflows in a team that encourages their use
Collaborate closely with product, development, creative, CRM, and marketing teams, with real input on product development
Be part of a growing digital team with momentum, backed by a well-known South African entertainment group
Application Process
Include a link to your portfolio in your CV
About the Company
Tsogo Sun is a company behind Montecasino, Gold Reef City, Suncoast, and a portfolio of 14 casino and entertainment destinations across South Africa. Tsogo Sun Digital runs the group's digital ventures, including playTSOGO and bet.co.za, operating at a startup pace with blue-chip backing and a large customer base.
