Turf Regional Sales Manager

About This Role

This high-impact regional sales leadership position focuses on driving revenue growth, market expansion, and brand visibility within the architectural and design-driven turf solutions space. You will manage a defined geographic territory, build strong relationships with independent representatives, and execute strategic sales plans to achieve ambitious performance targets. Acting as both a commercial leader and market strategist, you will identify new business opportunities while strengthening existing client partnerships. The role requires close collaboration with internal stakeholders and external partners to ensure alignment on goals, execution, and customer experience, and you will represent the organization at industry events and trade shows.

Responsibilities

• Lead regional sales performance by achieving revenue, margin, and growth targets across assigned territory
• Develop and execute strategic sales plans to expand market share and maximize business opportunities
• Recruit, onboard, train, and manage independent sales representatives within the region
• Establish clear performance expectations for representatives and track progress through structured sales metrics
• Build and maintain strong relationships with clients, partners, and internal teams to ensure alignment on sales objectives
• Identify new business opportunities while expanding and retaining existing customer portfolios
• Represent the organization at trade shows, conferences, and industry events, including preparation and follow-up with representatives
• Collaborate cross-functionally to ensure consistent communication of company strategy, values, and priorities
• Stay informed on industry trends, market developments, and competitive activity to maintain a strong market position

Requirements

• Bachelor’s degree in Business, Marketing, or related field, or equivalent professional experience
• 5+ years of sales experience within the architecture and design (A&D), construction, or related industries
• Proven experience working within a representative-based sales model
• Strong track record of achieving revenue and growth targets in a regional sales environment
• Ability to build, manage, and expand client relationships and strategic partnerships
• Strong leadership skills with experience coaching and managing external sales representatives
• Excellent communication and presentation skills with the ability to influence stakeholders at multiple levels
• Strategic mindset with the ability to adapt to changing market conditions and business needs
• High level of initiative, accountability, and results orientation
• Willingness to travel approximately 50% or more as required

Benefits