About This Role
This role involves leading social media trading, working at the heart of strategy in direct collaboration with consulting teams and advertisers. You will be responsible for deploying campaigns across various social media platforms, ensuring measurable and sustainable results.
Responsibilities
- Media Planning: Translate marketing objectives into media/digital strategy, coordinate campaigns, and identify risks and opportunities in digital campaigns
- Negotiation: Build negotiation tactics and drive productivity
- Client/Agency Relationship: Challenge briefs and add value to clients by proposing new offers
- Administrative/Financial Management: Monitor and deploy new agency processes, track and resolve all disputes
- Team Collaboration: Communicate with peers and the consulting team, support team skill development and engagement
- Business Knowledge: Master all platform tools, offers, and agencies in relation to business challenges and client media objectives, challenge tool potential, and integrate internal and external digital innovations
Requirements
- BAC+3/5 education
- Over 5 years of experience as a Social Media Trader, ideally in an agency
- Recognized for your teaching skills, ability to unite a team, and expertise in Digital Media
- Proficient with social media activation platforms: Meta, Snapchat, TikTok, X, Pinterest, etc.
- Proficient with tracking tools: DCM, Weborama, etc.
- Proficient with analytics solutions: Google Analytics, etc.
- Proficient with other monitoring solutions: IAS, Moat, DAR, etc.
- Comfortable with numbers and analyzing advertising market KPIs (CPM, CPC, CPL, etc.)
- Fluent in French and English, both written and oral
Benefits
- Pleasant offices in Paris (terraces, greenhouse, co-working spaces, etc.)
- Access to a company restaurant
- Social and Economic Committee (CSE): exclusive offers and benefits for employees
- Various bonuses and benefits to support key life moments
- Advantageous mutual health insurance
- Transportation coverage: Sustainable Mobility Package or reimbursement of transport tickets in accordance with regulations
- Work Your World program: Opportunity to work from anywhere in the world for up to 6 weeks per year
- Wellpass: Advantageous package for sports activities
- Marcel platform: Offers 110,000 Group employees worldwide the opportunity to exchange, train, and collaborate without limits or borders
Important Details
About the Company
Publicis Connected Media connects all its intelligences to make a difference for clients by creating lasting competitive advantages. It provides its 2,000 talents with opportunities to grow in one of France's most multidisciplinary collectives. The company aims to design and manage paid, earned, shared, and owned media ecosystems to achieve measurable and sustainable results, organizing its talents around four main areas of expertise: Media, CRM & Datamarketing, Influence, and Commerce. By placing data, identity, technology, AI, and solutions at the heart of these poles, the company supports brands across the entire consumer journey and all contact points.