About the role
Join Us and Build the Future of Consumer Healthcare
Sun Pharma is expanding its Consumer Healthcare business in Malaysia and is looking for a dynamic Trade Marketing Manager to help shape our growth journey. This is a unique opportunity to be part of a founding team, driving the development of brands from the ground up while working in a fast-growing, entrepreneurial environment backed by a strong pharmaceutical legacy.
About the Role
As the Trade Marketing Manager, you will lead the development and execution of trade marketing strategies that enhance brand visibility, shopper conversion, and sales performance across Malaysia. You will work closely with commercial, marketing, and sales teams to translate brand objectives into winning trade programs that drive sustainable growth.
Key Responsibilities
Trade Marketing Strategy & Planning
- Develop and execute annual trade marketing plans aligned with business and sales objectives.
- Identify growth opportunities and drive category expansion initiatives.
Channel & Pharmacy Execution
- Develop channel-specific strategies across pharmacy and OTC channels.
- Drive excellence in visibility, merchandising, POSM deployment, and in-store execution.
Promotions & Shopper Activation
- Plan and execute trade promotions, pharmacy activations, sampling campaigns, and shopper engagement initiatives.
- Enhance customer experience and drive sell-out performance.
Sales Partnership
- Collaborate closely with the Sales team to strengthen customer execution and identify commercial opportunities.
- Support distribution growth, sell-in, and sell-out activities.
Commercial Performance Management
- Manage trade marketing budgets and investments effectively.
- Monitor ROI, sales performance, and market trends to optimize activities.
Market & Competitive Intelligence
- Analyze customer, shopper, and competitor insights.
- Translate market trends into actionable business recommendations.
What We're Looking For :-
- Bachelor's Degree in Marketing, Business, Pharmacy, Healthcare, or a related field.
- Postgraduate qualification is an added advantage.
- Minimum 5-7 years of experience in Trade Marketing, Shopper Marketing, Channel Marketing, or Commercial Marketing.
- Experience within Consumer Healthcare, OTC, FMCG, Wellness, Nutrition, or related industries.
- Strong exposure to pharmacy and retail channels in Malaysia.
- Experience managing trade promotions, merchandising, POSM, budget planning, and commercial execution.
Skills & Competencies
- Strong understanding of Trade Marketing and Shopper Marketing principles.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Strong project management and stakeholder management capabilities.
- Proficient in Microsoft Excel and PowerPoint.
- Strategic thinker with a hands-on, execution-focused approach.
- Excellent communication, presentation, and influencing skills.
- Adaptable and comfortable working in a fast-paced environment.
Why Join Sun Pharma?
- Be part of the founding Consumer Healthcare team in Malaysia
- Build brands and shape business strategy from the ground up
- High visibility and ownership of key commercial initiatives
- Accelerated career growth in a rapidly expanding business
- Opportunity to make a meaningful impact in a growing consumer health platform
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