About This Role
This role involves leading marketing activation for a portfolio of accounts, developing annual trade marketing plans, and executing co-branded initiatives. It suits a candidate with solid experience in account, trade, or retail marketing who can translate brand strategies into impactful, consumer-focused activations.
Responsibilities
- Lead marketing activation for a portfolio of area accounts in close partnership with the respective Sales Managers
- Develop annual trade marketing plans aligned with commercial objectives, brand priorities, key campaigns, and account needs
- Plan and execute co-branded marketing initiatives across in-store and relevant retail marketing channels, ensuring strong and consistent execution
- Translate regional brand strategies, campaigns, and tools into locally relevant initiatives that reflect account priorities and community opportunities
- Manage activation budgets, monitor sell-out performance and ROI, and collaborate cross-functionally with Sales, Category Marketing, Brand, and Retail Operations to optimize results
Requirements
- Solid experience in Account, Trade, or Retail Marketing and knowledge of how to translate brand strategies into impactful, consumer-focused activations
- Strong commercial mindset and understanding of how marketing activities can drive sell-out, category growth, and overall business performance
- Ability to combine strategic thinking with hands-on execution, managing multiple accounts, projects, campaigns, priorities, and budgets effectively
- Analytical and performance-driven, with the ability to evaluate marketing investments, track ROI, and use insights to continuously improve future activities
- Strong communicator (fluent in Dutch and English) and collaborative team player, confident in building effective relationships across Sales, Category Marketing, Brand, Retail Operations, and external account partners
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in over 120 countries, and has around 22,000 employees worldwide.
