TikTok Shop - Celebrity Performance Manager, Mega LIVEs

About This Role

This role focuses on driving large-scale celebrity LIVE activations for TikTok Shop by building relationships with German talent agencies and securing high-profile creators. The position involves leading negotiations and coordinating multiple celebrity LIVEs in parallel, making it suitable for an experienced manager with strong negotiation and organizational skills.

Responsibilities

• Build and own relationships with leading German talent agencies and management companies
• Source, pitch, and secure high-profile creators and celebrities for large-scale LIVE activations on TikTok Shop, including selection of brands in line with the creator profile
• Lead negotiations, from first outreach to signed agreement
• Plan and execute multiple large celebrity LIVEs in parallel, coordinating across a wide range of internal and external stakeholders

Requirements

• 5+ years of experience in Online Marketing, Performance Marketing, Creator Management or a similar field
• Proven experience in Influencer / Creator Management at a senior level, ideally with large creators and celebrities
• Fluency in German and English, both written and spoken
• Exceptional communication and negotiation skills: persuasive, credible, and comfortable closing high-stakes deals
• Outstanding organizational skills: able to manage many stakeholders and stay structured and on top of every detail
• An outgoing, relationship-driven personality with a strong bias for action
• A results-oriented mindset and the speed to execute: able to organize and deliver multiple large celebrity LIVEs simultaneously without losing momentum

Nice to have:

• Excellent logical analysis ability and data; experience in e-commerce
• An established network within Germany's major talent agencies and management companies

About the Company

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. The company builds solutions to help businesses engage audiences, inspire product discovery, and create commercial experiences on its platform.