About the role
Designation:
Location: India Kerala MM Ali Road, Calicut
Organization: Cement
Job Description:
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Accountability: Sales collection, C form collection & Ugai management
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Monitoring & reviewing company¿s & freight outstanding
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Reviewing the ageing of debtors on a daily basis
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Collections of cheques, DD from customers
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Coordination with service agent/C & F for ensuring collections in time
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Development & periodic review of critical ugai indicators
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Collection of all the C forms from the parties
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Ensure that the C forms are in proper format with all supportings and are dispatched to plant in time
KRA2
Achieving sales targets
Achieving sales targets of white cement & new products
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Ensure frontline implementation of zonal marketing plan
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Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
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Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters
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Performing systematic market visit schedule activities
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Building rapport with all the customers
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Ensure collation of orders & feeding the same in e-commerce site on web
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Approval of credit note after checking all the details
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To fill in Daily Activity Report & call cycle enteries
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Attentively listen to customers problems/issues & apprise the same to area head/state head
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Attending to quality, pricing problems of the retailers/ stockists & direct customers
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Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets
KRA3
Gathering market feedback
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Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
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Providing feedback on weak pockets of sales areas & the reasons thereof
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Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
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Make available the information on competitors promotion activities to area head/state head
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Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA4
Promoting products & applications
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To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products
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To collaborate with CASC personnel in conducting painters meet.
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To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter
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To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications
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To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications
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To coordinate & provide support to CASC personnel for sampling to be done at micro level.
KRA5
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Ensuring proper utilization of budget for promotional activities
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To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness
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Collection of tokens, issuals of credit notes for implementing the scheme
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Timely distribution of sales promotional material
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Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
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To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
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Distribution of gifts & other promotional material to customers in time
KRA6
Initial complaint handling
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To attend to the complaints of customers with regard to minor & generic applications & products
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Visiting site to get the actual feel of complaint
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To take the initial account of the nature of complaint
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To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
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To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement
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