About This Role
The Talent Marketing Manager leads the strategy, execution, and performance of critical marketing functions within the AIM organization, focusing on activation management and integrated marketing across Workforce Staffing's global hiring portfolio. This role is centered around understanding hiring needs, translating them into marketing goals, and ensuring those goals are achieved through effective campaign planning and execution.
Responsibilities
- Lead the strategy and execution of marketing functions for Workforce Staffing's global hiring portfolio
- Understand hiring needs and translate them into marketing goals
- Define marketing support priorities and strategically plan, measure, and optimize campaigns
- Shape organizational strategy and build trust with cross-functional teams
- Translate complex performance data into actionable recommendations
- Define the annual marketing strategy and plan for channel mix and spend efficiency
- Own the strategic framework for weekly marketing activation logic across assigned markets
- Manage stakeholder expectations and bridge gaps between marketing capabilities and operational hiring realities
- Oversee daily pacing reviews and implement decisions based on application delivery targets
- Monitor performance against goals including fill rate and application quality
- Identify and drive adoption of mechanisms that improve activation efficiency and reduce manual overrides
Requirements
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience presenting metrics and progress to senior leadership
- Experience driving direction and alignment with cross-functional teams
- Experience with Excel or Tableau for data manipulation and reporting
- Experience using SQL to pull data and metrics for reporting
Nice to have:
- Familiarity with performance marketing and campaign planning
Benefits
- Opportunities for professional development and training
- Collaborative work environment with cross-functional teams
- Access to data-driven decision-making tools and resources
Important Details
- Application deadline: Not specified
Application Process
- Prepare a narrative for senior leadership connecting activation decisions to fill rate outcomes
- Participate in weekly reporting calls with stakeholders to discuss marketing strategies
- Engage in quarterly initiatives with other teams to define testing markets and strategies
