This marketing program specialist role involves orchestrating multi-channel marketing initiatives and collaborating with Brand, Marketing and Communications (BMC) program leaders. The position suits a candidate with proven expertise in campaign management and Brand & Marketing, who can craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. The role also involves nurturing relationships with internal and external stakeholders to ensure campaign alignment with quality and effectiveness standards.
Responsibilities
Devise, execute and optimize multi-channel marketing campaigns across diverse platforms, aligning initiatives with business objectives and leveraging EY
Methodically track, manage and report on campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan
Forge strong partnerships with Global Delivery Services, external vendors and other key stakeholders to foster collaboration and achieve campaign goals
Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine-tune campaigns, assess performance and identify enhancement opportunities
Produce comprehensive performance reports and insights for executive-level stakeholders to support decision-making
Provide essential administrative and operational support to the BMC team, including calendar management, meeting scheduling, coordination with stakeholders, and preparation of decks and presentations
Conceptualize, organize and execute hybrid experience formats such as webinars, podcasts and roundtables, targeting the most relevant buyer segments
Consult with the event sponsor and/or requester to understand end-to-end requirements of the event
Conduct venue research in conjunction with preferred meeting management companies and make recommendations on meeting locations by taking a detailed brief, ascertaining all event requirements, and suggesting suitable event solutions
Comply with and promote firm guidelines and policies throughout the event lifecycle
Manage all elements of delegate management, including list creation, updates, communication and on-site coordination
Consult with the event program manager to ensure EY brand compliance across the full event process, including pre- and post-event communication
Drive cost efficiencies and negotiate with venues and suppliers, ensuring all value-adds are reviewed and fully exhausted
Prepare the initial event logistics budget and manage it throughout the event lifecycle, including ongoing tracking and reconciliation
Prepare on-site schedules and detailed run sheets for venues and suppliers, ensuring seamless operational execution
Coordinate with Technology Support to arrange special event production requirements and on-site technology needs
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Audit and submit program-related invoices for approval and provide full event reconciliation in line with firm procedures
Take responsibility for the smooth running of the event on-site, anticipating potential issues and putting proactive measures in place to resolve them before they occur
Demonstrate the ability to resolve complex problems effectively with minimal disruption, leveraging existing solutions and sound judgment
Act as the main on-site point of contact for all suppliers, ensuring agreed service levels are met and actively resolving any issues that arise
Take overall responsibility for delegation and direction of the on-site support team, with flexibility to adjust planning as required
Assist in other areas of Events as needed, contributing to broader team success
Support and devise ideas/best practices to drive process efficiencies and contribute creativity to enhance overall event delivery
Requirements
Experience in a corporate travel and events environment, with the ability to manage complex logistics and client needs
Exceptional customer service skills with a proactive approach and strong commitment to quality
Strong organizational skills with exceptional attention to detail, ensuring accuracy while managing multiple priorities
Reactivity and the ability to manage emergencies, think out of the box, and adapt to last-minute changes and dynamic business conditions
Strong understanding of the business environment, with the ability to investigate, identify and propose service and process improvements
Proven ability to oversee multi-channel marketing campaigns from concept to completion, ensuring alignment with business goals
Strong organizational and prioritization skills to manage multiple workstreams with precision and efficiency
In-depth business acumen and understanding of the company
Exceptional written and oral communication skills, with the ability to convey complex ideas clearly and effectively
Proficiency in analytical and critical thinking, combined with creative problem-solving abilities
Strong networking, teamwork and stakeholder management skills, with the ability to build effective relationships with internal and external partners
Experience with data analytics and visualization tools such as Tableau, Adobe Analytics and Google Analytics
Familiarity with email marketing tools, Google AdWords and social media management platforms (e.g., Sprinklr, Hootsuite)
Creative problem-solving capability to innovate solutions that bridge BMC expectations with delivery capabilities
Ability to collect, interpret and apply stakeholder feedback to enhance campaign effectiveness
A motivational team player who demonstrates adaptability and resilience during peak periods
A bachelor
Minimum 8-10 years of end-to-end campaign management experience, event management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors
Proven expertise in managing global-level processes and projects
Experienced with all Microsoft Office Tools with competence in the use of Excel and PowerPoint
Excellent interpersonal and communication skills, able to communicate clearly and with authenticity to senior leadership and stakeholders
Able to work independently with minimal guidance
High level of attention to detail and strong organizational skills are essential, with the ability to prioritise effectively
Nice to have:
Prior experience in B2B Brand & Marketing settings
Track record of event execution, B2B brand exposure, and project management
Familiarity with digital marketing analytics and bridging expectations with capabilities
In-depth knowledge and experience of running large, logistically complex Global events
Knowledge of meeting industry software, CRM, including web registration & digital marketing applications
Demonstrable ability to interact with leadership, stakeholders, and peers
Personal travel experience and geographic knowledge
Interest in project management and technical/digital affinity
Able to work virtually and with flexible shift timing
Benefits
Continuous learning: You
Success, as defined by you: We
Transformative leadership: We
Diverse and inclusive culture: You
About the Company
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today. EY Global Delivery Services (GDS) is a dynamic and truly global delivery network, working across six locations
Argentina, China, India, the Philippines, Poland and the UK
and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, EY offers a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe.
