Strategic Partnerships Manager Digital Marketing Agency Influencer Partners

About This Role

This role focuses on owning Intuit's commercial relationships with independent ERP analysts and digital marketing agencies that serve mid-market businesses. The core objective is to generate a consistent pipeline of qualified warm introductions from these partners, leveraging their influence and client networks to drive new business opportunities for Intuit's mid-market ERP solutions.

Responsibilities

• Identify and map the independent ERP analyst community relevant to Intuit's mid-market segment
• Build and maintain active relationships with target analysts, positioning Intuit Enterprise Suite and QuickBooks Advanced as platforms worth recommending
• Drive a consistent cadence of introductions from analyst relationships: warm referrals from analysts to mid-market prospects
• Provide analysts with the product knowledge, competitive context, and reference materials they need to credibly recommend Intuit's mid-market platform
• Track analyst-sourced introductions through the attribution model, ensuring each qualified referral is tagged to the originating analyst
• Identify and recruit digital marketing agencies whose client base includes mid-market businesses with ERP needs
• Build the agency partner engagement model: define the value proposition, develop the referral process and attribution mechanism, and create co-marketing and lead-routing infrastructure
• Enable agency partners on Intuit's mid-market product lineup and lead qualification criteria
• Drive ongoing engagement with active agency partners: regular pipeline reviews, co-marketing activity, and program performance conversations
• Track agency-sourced introductions through the same attribution model as the analyst segment
• Maintain an active and prioritized portfolio of analyst and agency partners, with clear visibility into relationship health, referral activity, and pipeline contribution
• Identify underperforming relationships and develop targeted activation plans
• Report regularly on analyst and agency pipeline contribution to Felicia Wilson and the broader Commercial Partnerships leadership
• Surface market intelligence from analyst and agency conversations to the IES product and go-to-market teams
• Collaborate with the ISV Partner Manager and other Commercial BD colleagues to identify where analyst or agency relationships intersect with or amplify other partner motions
• Work with marketing to develop analyst-specific content programs, agency co-marketing campaigns, and thought leadership materials
• Engage with the IES product team to keep analyst partners current on roadmap direction and ensure Intuit's product story is compelling and accurate in analyst-generated content and recommendations

Requirements