About This Role
Leading the strategic marketing efforts for a fashion brand, this role involves developing and implementing initiatives to boost sales and enhance brand presence. It suits a marketing professional with a passion for fashion and experience in both local and international markets.
Responsibilities
- Develop and implement strategies to drive sales growth and achieve business objectives
- Monitor market trends and consumer insights, and propose creative marketing initiatives
- Assist in planning and executing integrated marketing and advertising campaigns for offline channels, and support the development of marketing content
- Develop and execute marketing plans to build, strengthen, and maintain brand awareness within the global guideline
- Plan and execute collection launches, store openings, client management, and promotional events according to the approved marketing plan
- Coordinate with regional and international marketing teams, as well as agencies and suppliers, on the development and production of marketing communications
- Prepare internal and external marketing materials and documentation, including memos, approval documents, presentations, and monthly marketing reports
- Support day-to-day project management by coordinating with internal teams and external stakeholders to ensure timely project execution
- Develop and manage monthly promotional campaigns, POSM, merchandising tools, and other marketing initiatives to maximize in-store visibility, enhance customer experience, and drive sales performance
- Collaborate with cross-functional internal teams and external partners to support sales and marketing initiatives
- Partner with shopping mall marketing teams to develop and execute joint promotions, campaigns, and events
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Minimum of 4 years of experience in marketing within the fashion retail, distribution, or related industry
- Strong understanding of digital marketing and social media platforms
- Excellent interpersonal and communication skills
- Good command of both written and spoken English
- Passion for creative marketing and brand development
- Basic understanding of CRM and customer relationship management practices
Nice to have:
- Experience working with international markets
