Startup Program Manager

About This Role

This Startup Program Manager role is a hands-on position focused on executing Mixpanel's program for early-stage companies, providing them access to the platform. The role involves building and maintaining partner relationships, driving founder engagement, and ensuring smooth program operations. It suits someone with a deep understanding of the startup ecosystem who can translate founder relationships into tangible program outcomes.

Responsibilities

• Own and grow relationships with accelerators, incubators, and startup partners, identifying valuable connections
• Plan and execute partner activations, including Demo Days and portfolio programs
• Maintain a clear, prioritized view of partner relationships and priority markets, and flag areas for focus
• Drive Mixpanel adoption within each cohort, adapting outreach and follow-up strategies
• Design and deliver founder-facing programming that provides genuine value
• Be a consistent, credible presence at demo days, founder events, and tech weeks
• Synthesize themes from founder conversations and share insights to shape program direction
• Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups
• Identify program participants ready for commercial nurture and coordinate handoffs with Sales
• Maintain reporting that connects program activity to outcomes, and use it to guide next steps
• Test new formats for founder and partner outreach, and turn successful approaches into repeatable practices

Requirements

• Experience in marketing, community, growth, partnerships, or business development, or equivalent experience, ideally with time in or around the startup ecosystem
• Working knowledge of how accelerators, VCs, and founders operate, and the judgment to be useful in those communities
• A track record of building and managing partner relationships end-to-end, from outreach through sustained follow-through
• Clear, confident written and verbal communication across audiences and time zones
• Ability to navigate collaboration across Marketing, Sales, and Product independently, bringing context and clarity to decisions
• Active use of AI tools in day-to-day work, beyond a chat interface, to work more effectively
• Strong organizational instincts and the ability to prioritize and deliver against multiple moving pieces
• Comfort forming and defending a point of view based on dashboard data
• Genuine curiosity about the startup landscape and Mixpanel's product, with a habit of bringing new perspectives to the team

Nice to have:

• Familiarity with Mixpanel or similar analytics tools
• Experience in early-stage venture, accelerator programs, or platform/ecosystem roles at a VC firm