Staff Marketing Manager IMT

About This Role

This Staff Performance Marketing Manager position is for a leader who will drive strategic, cross-functional go-to-market (GTM) campaigns to increase awareness, consideration, and adoption of the company's platform. The role involves shaping full-funnel campaign strategy, ensuring flawless execution, and delivering measurable outcomes that accelerate customer and revenue growth in FY26 and beyond.

Responsibilities

• Partner with cross-functional teams (Product Marketing, Brand, Comms) to co-create and execute GTM strategies that drive awareness, consideration, and adoption of the platform
• Quarterback end-to-end integrated campaigns across owned, earned, and paid channels, delivering measurable impact on customer and revenue growth
• Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives
• Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance
• Inspire and align executive leaders and cross-functional stakeholders through compelling narratives
• Model extreme ownership and set the bar for integrated marketing excellence

Requirements

• 8+ years of progressive marketing experience with a proven record of leading cross-functional GTM strategies and execution
• Deep understanding of the Small Business audience and competitive solutions
• Proven ability to deliver measurable customer and revenue growth outcomes
• Experience leading multi-channel campaigns across the funnel
• Strong communication and storytelling skills, able to inspire executives and cross-functional audiences
• Demonstrated success leveraging data, AI, and experimentation to drive strategy and optimize performance
• BA/BS in Marketing, Business, or related field

Nice to have:

• MBA

Benefits

• Cash bonus
• Equity rewards and benefits

About the Company

Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves customers’ financial lives. Intuit’s Global Business Solutions Group offers Done for You solutions powered by a team of AI Agents and Live experts.