About This Role
Shaping compelling product visions and actionable strategies is the core of this role, working at the intersection of product strategy, business strategy, customer insight, market intelligence, and technology. The Senior Product Strategist will look beyond immediate requirements to understand the underlying problem, customer needs, market opportunity, and future direction of a product, business, or industry. This position is ideal for someone passionate about digital products and their role in solving meaningful customer and business problems.
Responsibilities
- Shape compelling product visions that articulate the customer and business problem, target customer, market opportunity, value proposition, and desired future state
- Understand higher-level customer and business challenges, identifying opportunities within the broader market and product landscape
- Develop product strategies that connect customer needs, market dynamics, business objectives, technology possibilities, and competitive differentiation
- Lead strategic discovery, including customer research, ideal customer profile (ICP) definition, and value proposition development and validation
- Conduct market, competitive, industry, and strategic foresight research to identify emerging opportunities, risks, and threats
- Assess emerging technologies, including AI, and identify how they could enable new products, capabilities, or market opportunities
- Synthesize research and insights into cohesive, evidence-based strategic directions and recommendations
- Develop 1-2 year product roadmaps that connect strategic themes and long-term objectives to prioritized initiatives and releases
- Facilitate product strategy workshops and align clients, executives, customers, design, engineering, and other stakeholders around strategic priorities
Requirements
- Proven experience shaping compelling product visions, strategies, and value propositions, and translating them into strategic roadmaps that connect long-term direction to near-term priorities
- 5+ years of relevant experience in product management, product strategy, innovation consulting, digital transformation, business strategy, or another technology-focused role
- Exceptional communication, presentation, facilitation, and storytelling skills, with the ability to communicate complex ideas clearly, persuasively, and with energy
- Strong business acumen and the ability to connect product decisions to customer needs, market dynamics, commercial opportunities, and broader business objectives
- Strong critical thinking, structured reasoning, and sound judgement, with the ability to challenge assumptions, assess evidence, and form well-reasoned strategic points of view
- Strong understanding of customer discovery, ideal customer profile (ICP) definition, value-proposition development, positioning, and product-market fit