Sr. Product Marketing Manager, Ecommerce

About This Role

This senior role focuses on owning and executing the on-site merchandising strategy across e-commerce platforms, ensuring product, offer, and campaign content is clear, compelling, and aligned with business priorities. It involves leading promotional campaign planning and execution across key e-commerce surfaces and supervising top-of-funnel content strategy and performance to improve engagement and conversion.

Responsibilities

• Own on-site merchandising strategy and execution across e-commerce, ensuring product, offer, and campaign content is clear, compelling, and aligned to business priorities
• Lead promotional campaign planning and execution across key e-commerce surfaces, including the homepage, deals page, and supporting campaign landing pages
• Supervise top-of-funnel and content landing page strategy and performance, using customer insights and business data to improve engagement and conversion
• Manage the promotional calendar and on-site content hierarchy, partnering cross-functionally to prioritize campaigns, offers, launches, and evergreen content
• Partner with Marketing and Creative to define campaign requirements, messaging needs, and on-brand digital executions that support e-commerce goals
• Develop reusable campaign frameworks and merchandising capabilities that improve speed to market, consistency, and scalability across e-commerce experiences
• Also responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science
• 7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
• Business Acumen
• Content Strategy
• Data Analysis
• Go-to-Market Strategies
• Market Research
• Product Management
• Product Positioning
• Sales Enablement
• Stakeholder Management
• Strategic Thinking
• At least 18 years of age
• Legally authorized to work in the United States

Benefits

• Annual stock grant
• Employee stock purchase plan
• 401(k)
• Access to free, year-round money coaches
• Annual bonus or periodic sales incentive or bonus, based on role
• Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year