Sr. Product Marketing Manager, Ads Marketing

About This Role

This role is for a strategic and customer-obsessed Product Marketing Manager to join the Ads Product Marketing team. You will serve as a critical bridge between product development and go-to-market execution, translating complex advertising solutions into compelling narratives that resonate with advertisers and drive product adoption at scale. You will partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence, owning the end-to-end marketing lifecycle.

Responsibilities

• Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap
• Conduct in-depth research and competitive analysis to identify the most promising opportunities for Amazon Ads products
• Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement
• Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap
• Align GTM strategy to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations
• Develop single-source-of-truth documentation to enable sales and marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice to have:

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Important Details

• Locations: USA, CA, Sunnyvale; USA, NY, New York; USA, WA, Seattle

About the Company

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Its ad solutions leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. The Commerce pod within the Ads Product Marketing team owns product marketing for Sponsored Products, Sponsored Brands, and Brand Stores, which serve millions of advertisers globally.