This senior role focuses on developing and executing integrated marketing communication strategies to support business objectives, accelerate product adoption, and strengthen customer engagement across healthcare professional and patient audiences. The strategist translates market insights, customer needs, and business priorities into impactful omnichannel marketing programs that drive awareness, consideration, and adoption within the CRM Division.
Responsibilities
Develop integrated marketing communication strategies and annual marketing plans aligned with business objectives, market opportunities, and commercial priorities
Leverage market research, customer insights, competitive intelligence, and performance analytics to identify opportunities and develop actionable marketing recommendations for content development
Translate customer needs and business priorities into effective communication strategies, messaging frameworks, and campaign plans
Develop audience segmentation strategies and customer journey frameworks that support engagement, awareness, consideration, and adoption objectives
Identify emerging market trends, customer needs, and digital engagement opportunities to continuously improve marketing effectiveness and customer experience
Work with Digital marketing to support the development and execution of omnichannel marketing campaigns across digital, social media, email, web, events, advertising, public relations, and other communication channels
Support product launches, market development initiatives, and business growth objectives through strategic marketing communications planning and execution
Ensure marketing programs are aligned with brand standards, messaging strategies, and regulatory requirements
Partner with cross-functional teams to deliver integrated campaigns that create a consistent and engaging customer experience
Support the development and execution of compliant patient-focused and direct-to-consumer marketing initiatives designed to increase awareness, education, and engagement
Develop communication approaches that effectively engage both healthcare professionals and patient audiences while maintaining alignment with business and regulatory requirements
Collaborate with stakeholders to identify opportunities to enhance customer engagement through personalized and audience-centric marketing programs
Utilize customer insights and behavioral data to improve targeting, messaging relevance, and customer experiences across marketing channels
Lead content strategy development across multiple communication channels and audience segments
Partner with Product Marketing teams to develop messaging frameworks and content plans that support business priorities, product value propositions, and customer needs
Partner with internal and external creative resources to develop compelling content that aligns with brand and business objectives
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Ensure content consistency and quality across all customer-facing marketing materials and communication channels
Establish campaign objectives, success metrics, and reporting frameworks to evaluate marketing effectiveness
Monitor campaign performance and utilize insights to recommend optimization opportunities and drive continuous improvement
Prepare and communicate campaign performance updates, key learnings, and strategic recommendations to stakeholders
Manage external agency partners and vendors to ensure delivery of high-quality marketing programs on time and within budget
Serve as a key marketing communications partner to internal stakeholders, providing strategic consultation and marketing expertise
Collaborate effectively across marketing, sales, clinical, medical affairs, regulatory, legal, and digital teams to ensure successful program execution
Lead project teams and influence cross-functional stakeholders to achieve marketing and business objectives
Manage assigned marketing budgets and ensure effective allocation of resources
Monitor program expenditures and agency costs to ensure budget compliance and efficient use of marketing investments
Requirements
Bachelor’s Degree in related field or equivalent combination of education and work experience
Minimum 5 years of experience in healthcare, life sciences, or technology based products
Nice to have:
2 years minimum of marketing experience
Benefits
Career development with an international company
Employees can qualify for free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
Excellent retirement savings plan with high employer contribution
Tuition reimbursement
Student debt program
FreeU education benefit for an affordable and convenient path to getting a bachelor’s degree
Important Details
Travel: 5% of the time
Significant work activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)
About the Company
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Its portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Abbott's 122,000 colleagues serve people in more than 160 countries. As a global leader in Cardiac Rhythm Technologies, the company focuses on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
Abbott is a global healthcare leader that helps people live more fully at all stages of life.
