Sr. Marketing & Communications Manager, Events & Experiences

About This Role

This Senior Marketing & Communications Manager role drives audience acquisition, engagement, and communications for Autodesk's premier events, including Autodesk University (AU), One Team Conference (OTC), and TechX. It requires a strategic, results-driven marketer to translate business objectives into compelling, multi-channel campaigns that drive awareness, registration, attendance, and engagement. The role focuses on audience acquisition, content, communications, and campaign execution, rather than event operations or production.

Responsibilities

• Develop and execute integrated marketing campaigns aligned with business objectives and event goals
• Translate business goals into integrated marketing and communications strategies that drive measurable outcomes
• Drive audience acquisition and engagement throughout the attendee journey, from awareness and registration through post-event follow-up
• Manage multi-channel campaigns across email, web, social, paid media, and internal and partner channels
• Create compelling, audience-specific messaging and content for customers, partners, prospects, executives, and employees
• Develop targeted email campaigns using audience segmentation, personalization, and marketing automation
• Ensure communications are clear, engaging, and aligned with Autodesk's brand voice
• Own the end-to-end event MarCom calendar, including campaign plans, content milestones, approvals, dependencies, and channel timelines
• Manage multiple projects and collaborate with Corporate Comms, Brand, Social, Field Marketing, Sales, Marketing Ops, and event stakeholders
• Anticipate risks, resolve roadblocks, and drive alignment to ensure campaigns launch on time
• Monitor registration, conversion, attendance, engagement, and channel performance
• Use data and audience insights to optimize campaigns and recommend improvements
• Share results, learnings, and recommendations with stakeholders and leadership

Requirements

• 10+ years of experience in marketing, audience acquisition, or campaign management
• 8+ years of professional experience writing, editing, and developing marketing and communications content for diverse audiences, including email campaigns, executive communications, presentations, websites, and event marketing assets (i.e. blogs, website, ppt toolkits etc)
• Experience with Marketo and Salesforce
• Experience developing and executing integrated, multi-channel marketing campaigns across email, web, social, and paid media
• Experience managing audience-segmented email campaigns, including personalization and localization for global audiences
• Demonstrated experience managing marketing calendars, campaign roadmaps, timelines, and deliverables for large-scale programs