About This Role
This senior management role drives and executes sports marketing initiatives across the Southeast Region of the United States. Through events and athletes, the Senior Sports Marketing Manager builds local and regional brand affinity, aligning with global and national strategies.
Responsibilities
- Establish a rich network in regional sports scenes to maintain awareness of the latest sports trends and scenes
- Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally
- With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent
- Influence and contribute to the annual Region Sports Marketing Business Plan
- Lead the project management and execution of local Red Bull Sports Marketing events
- Use knowledge of local sports scenes and sports landscape to inform the development of new event concepts
- Oversee regional Sports Marketing resources to maximize the impact of local events
- Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events
- Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community
- Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies
- Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning of all Sports Marketing activities in the region
- Identify relevant branded and non-branded sports content and stories for our owned and shared media channels
- Find and hire the right people to lead regional Sports Marketing projects
- Manage direct reports towards annual regional goals
- Promote a culture by focusing on individual, strengths-based development
- Identify and train employees for succession opportunities
- Provide direct and productive feedback to help maintain quality performance
- Create a culture that rewards effort and execution following Red Bull's values
Requirements
- 8+ years of experience in Marketing with a focus on sports, athletes, and consumers
- Experience and knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning
- An understanding of traditional and non-traditional brand marketing strategies
- A history of taking ideas from conceptual ideation to execution
- Experience with identifying different sports trends and scenes on a regional and national level
