Sr Internal Communications Specialist

About This Role

This role is for a Sr Internal Communications Specialist who will bring strategy, creativity, and Heart to the communications that keep Southwest Airlines connected and moving forward. You will provide communication counsel and turn business priorities into clear, engaging messages for Employees across the Company, collaborating with Teams and stakeholders to determine the right message, tone, and channel, then coordinating the details needed to bring communication plans to life. By shaping meaningful stories, ensuring consistency across channels, and considering the impact on different audiences, you will help strengthen engagement, reduce information overload, and keep Employees informed and connected.

Responsibilities

• Provide communications counsel to colleagues, determining appropriate tone, message, and channel to deliver clear and effective messages that align with Company objectives
• Demonstrate autonomy in the execution of defined message and channel strategy, gathering inputs from multiple sources, obtaining and coordinating the proper approvals, and partnering with other departments or outside partners as needed to build and execute communication strategy
• Act and advise the business with a broad set of Stakeholders in mind
• Partner with Team to execute communication strategies to create deeper engagement with multiple Stakeholders
• Contribute to SWALife and other Company wide, external, and/or department channels as needed
• Ensure consistency among internal, external, and social messaging
• Establish effective liaison relationships with other Southwest departments for support in communicating departmental initiatives
• Direct efforts to construct the Southwest story for maximum engagement, and challenge the Team when there is risk of information overload or change fatigue
• Own and deliver on defined elements of communication strategies and projects under the guidance of direct Leader
• Responsible for execution of communications strategy set by Team across multiple topics or work groups
• Work with direct Leader to frame solutions to emerging issues, and subsequently define and execute appropriate communication strategies to support the best outcome
• Craft a broad set of communications tactics independently with input or guidance from direct Leader
• Identify opportunities to optimize our Team's ways of working; influence outcomes within well-defined scope
• May perform other job duties as directed by Employee's Leaders

Requirements

• Knowledge of communication and delivery methods including alternative ways to inform and entertain via written, oral, and visual media
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar