Sr Integrated Marketing Manager - Operations

About This Role

This role is key to developing and executing integrated marketing strategies that support commercial and brand objectives across multiple channels. The Senior Integrated Marketing Manager, Operations, supports content development by managing brand, sales enablement, campaign, and partner content assets to ensure they are accessible and accurate. It involves sourcing, organizing, and storing assets within a centralized digital asset management system for use across marketing channels.

Responsibilities

• Manage content assets and production media within a centralized digital asset management system to ensure completeness and accessibility
• Leverage and introduce tools and technologies to improve creative operations efficiency and align with industry trends
• Collaborate with leadership across commercial and brand functions to prioritize content requests and coordinate resources for timely execution
• Coordinate communications and provide end-user support to facilitate asset usage and process adherence
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
• Responsible for other duties/projects as assigned by business management as needed

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Nice to have:

• 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
• 4-7 years Experience organizing and managing large sets of assets across an ecosystem of tools linked to a DAM, and fulfilling asset requests in a fast-paced, deadline-driven creative environment
• 4-7 years Familiarity with Business Affairs principles – most importantly, licensing, clearances and usage rights. Understand their impact on the production and/or creative development process
• 4-7 years Developed and implemented asset/media management or creative operations processes and policies; and worked to ensure compliance
• Strong understanding of digital and integrated marketing channels, including sales enablement, web, paid media, social, and content performance measurement
• Strong problem-solving skills with the ability to turn findings into executable plans
• Ability to work within ambiguity and determine next steps without specific directions
• Exhibit strong decision-making process and skills and be able to support opinions and decisions in a clear and articulate manner
• Demonstrated ability to lead cross-functional initiatives and influence without direct authority to drive high-impact outcomes