About the role
- Bachelor’s degree in Marketing, Business Administration, E-Commerce, Communications, or a related field; a postgraduate degree is an advantage.
- At least 8–10 years of experience in e-commerce, digital marketing, retail marketing, or a related field.
- At least 3–5 years of experience in a managerial or leadership position.
- Proven experience managing e-commerce websites and marketplaces such as Shopee, Lazada, and TikTok Shop.
- Strong background in campaign planning, digital content, SEO, CRM, marketplace marketing, live selling, and performance analytics.
- Experience managing teams, budgets, agencies, vendors, and cross-functional projects.
- Retail, home improvement, consumer goods, or omnichannel experience is an advantage.
RESPONSIBILITIES:
1. E-Commerce Strategy and Business Growth
2. Campaign Strategy and Planning
3. Content and Brand Management
4. Digital Shelf and Marketplace Management
5. SEO and Discoverability
6. CRM and Customer Retention
7. Live-Selling Strategy
8. Performance Analytics and Optimization
9. Leadership and Project Management
HEAD OFFICE: SM Retail Headquarters, Bldg. A, Pasay City.
Work Location: In person
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